Using social media for professional networking
We're Making Conversations about savvy socials Count!Episode 63 - Get Savvy Club
Enjoy a conversation with the Get Savvy club girls, who host the “Marketing Made Easy” podcast!
Big take-away quote from this conversation about social media and using it for professional networking:
“They’re almost not using it right then (social media) if they feel they need to take a break. Something’s not aligned….”
Get Savvy Club, Making Conversations Count (December 2021)
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Using social media, correctly
How are you doing with your social media?
Are you generating new business or at least adding to your lead generation pipeline?
Anna Geary and Anita Baldwin were both doing other things before they came into each other’s lives.
Thankfully they did, because they realised their chemistry for working together collaboratively.
And now they’re helping their clients with using social media effectively as a way of generating business.
They tell us how social media should be very similar to traditional in-person professional networking.
And if you are only posting links to your offerings, then it means that you’re failing to do the most fundamental thing for your marketing – building the know like and trust.
Also, most people are never even going to be clicking on your links.
(Full transcript available below)
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Anna’s top tips for being social media savvy
Anna shares her love ‘going live’, and explains how you can use it effectively to build your professional presentation skills.
I was a member of BNI, which is a well-known networking organisation and every morning, once a week, I used to go live to talk about that networking, but also I did it every Wednesday morning at about 6.00am, because I thought otherwise, I won’t get into the swing of being regularly going live.
Get Savvy Club was founded by Anna Geary & Anita Baldwin with a mission to help small businesses with using social media effectively for generating business. They have done this through their podcast “Marketing Made Easy“.
There’s a lot of ground covered in this podcasting episode which as well as explaining what you should be doing with your social media, also explains why you should be doing it.
One of the most common things we see on the platforms is people announcing that they’re ‘taking a break’ from social media marketing for a specific time.
Anna explains why that’s a bad idea and how it could be a red flag against why you might be using social media ineffectively.
Are you aware of your personality type?
Are you an introvert or an extrovert, and does it matter?
This episode sees the three ladies discussing the subject, with a special shout-out to previous guest Jenny Procter (episode four – “Making Conversations about marketing for introverts Count”).
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Managed to catch the previous episode yet? Click play on the player below to listen!
Anita’s top tips for being social media savvy
Anita tells us there are two things you’ve got to get nailed down in your business if you want to be successful – sales and marketing – and offers guidance on that.
The overriding theme of this episode is about considering becoming collaborative and finding people who can offer some help with the gaps in your skillset.
Working together with someone else can not only make life easier for you but also means you can help more people to benefit from your help in a shorter period of time.
(Full transcript available below)
Final thoughts on using social media for networking?
Are you social media savvy?
During the recording of this episode in which we were “Making Conversations about savvy socials Count” we enjoyed deep diving into why you need to be using social media for professional networking.
But we’d love to hear your feedback.
What is your biggest social media marketing dilemma at the moment – and what are you doing to address it?
Check out the ways in which you can give us your feedback and opinions, laid out for you in the grey box below, along with a transcript of the episode!
Also, don’t forget that if there’s anything specific related to social media or digital marketing that the Get Savvy girls can answer for you, then just email them through this page (tell them you heard them on “Making Conversations Count”).
You may also want to check out some of our previous episodes on this subject (see below).
Want to hear the episode featuring Dr Ivan Misner that’s mentioned in this episode?
And finally…if you’re not quite ready for embracing social media for marketing yet, perhaps you’d prefer to be shown how to use having a telephone conversation instead?
Get in touch so we can have a chinWAG, here! (Contact details at the very top and very bottom of the page!)
Wendy’s take-away after having this conversation about the using social media for networking
Running a business ultimately comes down to being able to hold engaging conversations with people who will need you and your services. Often this can be a daunting task when you’re just starting out on your own.. – Wendy Harris, host of Making Conversations Count
Want to carry on the conversation with Anna and Anita?
“Making Conversations Count” is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
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Full Episode Transcript
Making Conversations about Getting Savvy on Social Count
Anita Baldwin and Anna Geary, Get Savvy Club
00:04:37: How Anita and Anna met
00:07:34: Starting out with networking
00:09:28: Fear of public speaking
00:12:38: The value of social media
00:16:02: Be authentic both online and offline
00:19:30: Keep negativity away from clients
00:22:27: Anita and Anna’s pivotal conversation
00:25:55: Final thoughts
Wendy Harris: Hey you! Yes, you over there running a business, doing that really great thing that you can do. There’s lots more to it than just that though, isn’t there? And of course, this show is all about Making Conversations Count, and we’re having to replace those ordinary face-to-face meetings, the networking events, with social media channels, and starting conversations through our online networks and the content that we’re writing. So, I put my thinking cap on and thought, “Who can talk about this?”
Well, not just one lady came to mind, but two, and they are the Get Savvy girls. So, hold on to your hats; we’ve two ladies, making three in total, all making conversations about getting savvy on social count!
What’s new, Wendy Woo? Well, we have a blueprint to success and it’s called Making Conversations Count; are you surprised? It’s time to start implementing all of those processes that you’ve been meaning to do but have been too busy, because you’ve been surviving. It’s time to get into thrive mode, and if you really, really want to be making a difference within your business and having more conversations and growing that client base, then do get in touch, because the ongoing programme is now available.
It’s a 12-week programme where you work with me to connect with the right people, to be having the right conversations, to be back to them at the right time, to give you the right results. I’ll be popping a link to my calendar. Do give me a shout, I’d be absolutely delighted to be able to help you, like I’ve helped all the other people that I have worked with in the past. Let’s making it happen for you.
Right, better get back to those Savvy girls, they’ll be getting restless! I see you around online all the time, and it just seemed like a natural thing to go, “Come on, girls, come and talk to Wendy Woo”. Good job that you’re on separate Zoom screens for me to see that one’s Anna, one’s Anita, or I would get you all muddled up!
Anna Geary: Lots of people do, don’t worry. We’ll pretty much answer to anything!
Anita Baldwin: Yeah, I have been called the Duracell Bunny before, yeah, because we’ve got loads of energy and things.
Wendy Harris: Well, it just fits, and I just thought about it this morning, because lots of people go, “Yes, all right then, that’s great, lovely”, because they can’t actually remember your name.
Anita Baldwin: Oh, I get called Anna. I don’t mind, to be fair. It is a bit confusing. The names are very similar, we look quite similar, we obviously are quite similar, so we’ll answer to anything.
Wendy Harris: Well, the AA Battery is going to stick; we’re going to have to create a hash tag for you, along with the Get Savvy stuff.
Anita Baldwin: Better than the Blonde Two Ronnies, which we’ve had!
Wendy Harris: Oh, goodness, yeah. Me and Colette, when we were doing our Domino Effect Workshops, gosh, we were called the Ant and Dec of Sales and Marketing!
Anna Geary: We’ve been called that as well, Ant and Dec.
Wendy Harris: But at least it means that you’re memorable, which is a good thing, and of course that can’t come without having great conversation and being able to tap into people’s eco centre of curiosity. I know you guys met at the school gate, because I heard a little birdie tell the story already. So, that’s a little bit about how Colette and I got together, was by pure accident; two people at the same time said to us each independently, “You must know…” and we were like, “No”.
So, we sought each other out at the same time and went, “Somebody just mentioned you to me the other day”. “Oh, that’s funny, because I was going to do the same to you”, and we’d been living about 3 miles apart for about 12 years. We went on a dog walk and by the end of that dog walk, we’d got our first workshop written in our heads.
Anita Baldwin: It’s to be.
Wendy Harris: Is that sort of similar to how you guys fell together?
Anna Geary: Well, we happened to live on the same street and our daughters are in the same year, so when they started school, they were at the same school together. So, Anita and I, we could have walked to school together but we didn’t, because we had —
Anita Baldwin: We were acquaintances really. We would like nod, and you know that, “Hello, morning”. And if we ended up standing next to each other waiting for the kids to come out, we’d have a bit of a chat about the weather.
Anna Geary: Yeah, about it raining again. No, we didn’t really know each other, but enough to connect on social media. So, we were actually friends on social media, but really weirdly — it’s a shame really that we didn’t know each other better at the time, rather than just, “Hello”, because we were going through very similar things.
So, Anita was splitting up with her husband, I was splitting up with my partner at the same time, and we both moved away from that street and moved kids and lives not a million miles away, still in Leicestershire, but in different areas and the kids went to different schools. But maybe, if we’d had rather than a surface conversation, maybe we would have got to know each other more then.
But it was only because we carried on, we obviously just knew each other on Facebook, and Anita left her corporate position and wanted to work for herself, and I did various different things, recruitment, property sourcing. I was one of these shiny penny people; I always knew I was meant for more, but I never just went for one thing, I always did all different things. One of those things was, I used to do LinkedIn courses for my clients in recruitment as well, all different things.
But one of the things I did was networking. I was a member of BNI, which is a well-known networking organisation and every morning, once a week, I used to go live to talk about that networking, but also I did it every Wednesday morning at about 6.00am, because I thought otherwise, I won’t get into the swing of being regularly going live. If I do it least then, I’ll do it once a week. Hardly anyone used the live button then, people were so scared of it.
So, Anita used to see me on that and probably, “What’s she doing that for?” But then obviously when she realised she needed to network herself, just reached out and said, “Do you want to grab a coffee?” so we did, just really so I could send her on all these different places to help her networking and help with her, what would you call your business then, because I call it independent marketing?
Anita Baldwin: I was a marketing consultant, yeah, serendipity really, because I left the corporate bubble protection, I’d been in marketing for 25 years and thought, “Right, I need to go and find some clients, what the hell do I do; how do I do that?” and someone said, “You need to go out networking”, and I had no idea what to do. I saw Anna all the time talking about networking, and I was that awful person who went, “Hi, we haven’t spoken for seven years”.
Her being Anna, the kind of person who goes, “Yeah, sure” and went, “Yeah, okay. Go here, go there”, then we just bumped into each other all the time, didn’t we, and would have more of a chat about how life was going, how work was going, what she was up to, what I was up to, and we just gradually, I think, got to know each other better.
Wendy Harris: Well, certainly the BNI way, I know that way.
Anita Baldwin: I’d never done any networking in my life and Anna said, “Go to this one”. She didn’t even tell me, I didn’t even know that you had to do a one-minute pitch, I didn’t even know you had to pay. So, I turned up, no money on me, but a card, and they said, “That’s £10, please?” I said, “Can you take a card?” “No”. So, this guy had to lend me the money, and it’s then 6.30am in January, really cold, and then they went round the room and went, “Anita, do you want to stand up and do your minute?” I was thinking, “No, I can’t think of anything I’d want to do less!”
Anna Geary: By then, I’d left, hadn’t I? Because, I sent you to the old BNI, I’d left there by then, but I still obviously sent you to somebody that needed — that was the easy bit for me, just getting people to come along.
Anita Baldwin: To be fair, I was genuinely horrified by it, because I’m not naturally an extrovert, I’d only been doing my business a couple of weeks, and I didn’t even have it fixed in my head what I was doing, I had no clients. I’m not the kind of person that can stand up and go, “I’m really great at this”, when I haven’t really walked the walk yet. So, outside I was quite composed, but inside I was just, “Oh my God, this isn’t for me, I’m going to have to get a job!”
Luckily, BNI is fantastic for a lot of people, but it’s also not a route a lot of other people want to go down. So, I found that other route that really felt more comfortable for me, and that’s exactly — I’m in my comfort zone now.
Wendy Harris: I’ve been talking about networking a lot lately, because whilst I am a BNI member, I still network at other places, and there’s some great groups out there with slightly different formats; there are more relaxed atmospheres, there’s those that don’t expect anything of you but just to come and have a good chat.
Anita Baldwin: And they’re extremely supportive as well.
Wendy Harris: Yeah, and a good conversation, you always remember that good conversation, don’t you?
Anna Geary: If you are new to business in any way, I would say definitely go to any networking just to get around other people that have also got this — even if it’s just to make you realise that these people that are business owners don’t have their [bleep] together either. You’re not alone! And the thing is, the first time I went to BNI, I had a chocolate fountain hire business and I was just the same as Anita there, I was terrified.
I really like beating myself up about it as well, because I have a background in performing arts, so I used to be on stage in front of all different people and I’d see myself as this really confident person. But then, when it was all eyes on me in a group of business — there were a lot of suits there as well, and I’d done recruitment, so loads of opportunities to talk and be confident and things. And I remember standing up, babbling, going too fast and then just sitting down, and almost feeling like my face was a bit red as well.
I was really annoyed with myself; I was like, “What’s wrong with you?” and even the guy next to me, who was a welder, he was trying to be nice, but in this quite patronising way of, “There, there”. I was like, “What’s wrong with me?” but I think that’s what scares people. And I get it. That’s why people we work with, our clients, they get scared of going live on Facebook for the same reason, because it’s something that they don’t do. So, they can speak to anyone face to face; but then, when they have to do it on a live or on a Facebook, then it’s a different thing.
Wendy Harris: Yeah. There’s so many fears that we give ourselves, isn’t there, about how we’re going to come across? That’s all in our head, and nobody else can read our minds to know that that’s going on. For me, networking is kind of the core of your marketing, because if you can stand up in front of a whole bunch of strangers and have that spotlight on you and be succinct, and I get 30 seconds, how hard’s that for somebody who’s go so many words in their head?
So, it’s all about time, it’s keeping the meeting on time, within a certain format. But if you can put together — people call it, don’t they, the Elevator Pitch, that’s probably the savviest bit of marketing that you’ll ever do.
Anna Geary: This is why we bang on all the time about, “Pick one thing”, because I guarantee you, when people have two hats when they go into these places, no one remembers either hat, they just don’t. They’ll go, “I think she spoke about maybe interior design, and maybe copywriting; I’m not too sure?” and then actually, they just don’t remember you. So, it’s important to get —
Anita Baldwin: I just think, harsh as it is, I think, “They can’t be very good at either thing if they’ve got to do two things”. If you’re good enough at one thing, you can make enough money at that, and then anything else is a hobby, obviously. So I think, while you’ve got to add all these strings to your bow, you’re not making money at those things, are you, so why would I use someone that’s not an expert? You can have multiple things and nail that one thing first. But I think that network is so important, but I think what a lot of people don’t realise is that social media is just an online version of offline.
Wendy Harris: Exactly.
Anita Baldwin: And so they use it to try and go, “Why don’t you sign for this?” You’d never truck up to a networking meeting week in, week out going, “Hi, do you want to buy this pen, do you want to buy this pen?” when people are chatting to you at the coffee. “Hi, how are you today? Good, do you want to buy a pen?”
Wendy Harris: “I don’t know, Anita, what sort of pen is it?”
Anita Baldwin: It’s the cheapest of the cheap pen, knowing me!
Anna Geary: I actually heard this lady, I can’t remember who it was, somebody on Instagram the other day, and she was doing a live, and she said, “People are forgetting the ‘social’ in the social media”, as in people say, “I’m going to take a break from social media”; you’re almost saying you’re taking a break from people then, aren’t you, because it’s people? So basically, you’re saying you want to take a break away from people, and I think they’re almost not using it in the right way then, if they feel they need to take a break. Something’s not aligned, something’s not right, if you’ve got to make that effort to take a break away from social media.
Wendy Harris: There’s a podcast I’d recommend for you. A good friend of mine, Jenny Procter, she runs Marketing for Introverts, and we’re constantly having this wrangle over introvert and extrovert, and I would just say this. It doesn’t matter; I feel like I’m on the spectrum. I can be extremely extroverted, or extremely introverted, and that’s all down to energy. So, as long as you can manage your energy, you shouldn’t need to take a break from anything.
Anna Geary: Yeah, why would you?
Anita Baldwin: Plus, I wouldn’t count myself as very extroverted, unless I’d had a glass of wine, in which case I am! But yeah, on a general day-to-day, I wouldn’t say I’m an extrovert; however, you pick up tools as you go through life, don’t you? And, if you’re running your own business, there are certain things you need to do, and one of those is marketing and one of those is selling. You can’t be successful unless you nail those two things. So, you need to pick up whatever tools you can to get good at them, and you can use social media to both market and to sell your products or services, and it’s a fantastic way to do it.
If you’re struggling to do that, then all you’ve got to do is go and find out what you need to do, and then start doing it and make it work for you, instead of just saying, “That’s not for me”. I see people say, “Social media isn’t for me [or] social media doesn’t work for my business”, and we see it all the time, don’t we, Anna; and 100% of the time, it’s that people aren’t doing it right. They’re slogging away doing a load of stuff, like the phrase, “Being a busy fool”. And actually, if you’re not getting the right results, it’s not that there’s something wrong with that platform, it’s that you just need to tweak, and often it’s not massive changes.
But if you’re struggling with your confidence, or you’re struggling to close those sales, or you’re struggling because you’re spending too much time on social media, then go and find a way to make it work for you, definitely.
Wendy Harris: Certainly, conversation on social media has got to be what underpins lots of things, because you’re not really selling anything, are you? You’ve already identified that there’s something useful to talk about, and that you can be helpful. I think, so long as you can be helpful, then you’re kind of already doing the job of the salesperson anyway. If you back that up with the passion that you have for the business that you’re doing, I can’t see how you would fail.
Anita Baldwin: Social media’s a great way for people to get to know, like and trust you. So, to get to say, “Is this the kind of person who I think can help me and I want to give my hard-earned money to? Do I trust them; do I like them?” We want to work with people that we like, don’t we? So, you can use social media, build all of that, and have conversations with people and get to know them.
We know people on social media who we’ve then gone on to meet in real life, and I feel like they’re an actual friend, because I’ve known them for a couple of years, but I’ve never actually met them. And then, there are people that we’ve never met, we just know them on social media. So, I feel like my network is bigger because of social media, definitely.
Wendy Harris: The biggest compliment I was paid, and this is something that I always say to people to aspire to, is if you can be the same online as in person, and people go, “You’re exactly the same as I expected. I wasn’t quite sure if you were going to be like that”.
Anna Geary: It’s weird when people say that to you, isn’t it? People say that to me and I think, “Well, what did you think?”
Wendy Harris: That’s because there’s so many fake influencers out there.
Anna Geary: Yeah, and it’s being outed, I think, especially those ones that they obviously had their teams run all their social media for them, and maybe they do videos, etc, and then it’s all cut together and then it’s shoved out, and they don’t really show up that much. I’ve been to events before, back in the day before lockdown, where I’ve watched someone on stage and I’ve been mesmerised and I’ve felt really connected to you and I’ve thought, “God, they’re amazing!”
Then, they’ve come off of the stage, not huge stages, you know where you get the ones at events and there’s maybe a few hundred people there, and then I thought, “I’m going to go and chat to them afterwards”. So, you go up and say, “I really liked that”, and then they just talk differently. It’s like, “Where did that person go that I’ve just watched boss the stage?” They’ve just learnt that, but actually that’s not who they are, so then they scurry off and be who they are. So, they’re actually just performing, they’re just actors.
There’s a lot of online gurus who are just actors, that’s it, and you might get sucked in by the fact that they’ve got this rags to riches story and they’re humble, etc. And actually, when you get to know them, or you get to see them somewhere else in an environment that’s perhaps a little bit different, then they’re not like that at all. So I think, yeah, it’s a great compliment. We get that all the time that we are literally just the same; there’s no falsities, but there are still some that are like puppets really, aren’t they? They’re just the face of it, told to say this in this way, and then they’re actually not like that at all.
Wendy Harris: And those performers, you can spot them now, I think.
Anna Geary: If you’re knocking around them long enough, you can. But if they’re coming out and they’re doing one bit of marketing, or they’re pushing one particular thing and they can keep the pretence up for that time and take the money off everyone, and then when you get working with them a month in, or whatever, you think, “Actually, it’s not what they said it was going to be”, it’s a shame.
Wendy Harris: A guest on the show, Larry Long Jnr, he is a big motivational speaker over in America, and his dad’s a big sporting hero, he’s got big shoes to fill, because people admire the family name already. When you’ve got fame and you’re black and you’re in America and all of these things, he’d got some hang-ups. And he’s this big character, and I knew there was going to be lots and lots of energy, but do you know what, he’s deadly serious about what it is that he does, and I think that’s what you want to see, isn’t it? You want that energy, you want people to lift you up, but really to know that they’re doing it because they want to be there doing it, that it’s real.
Anna Geary: Yeah, because we had Jairek Robbins on our show, who’s the son of Tony Robbins, and can you imagine the pressure of Tony Robbins’ sons? We actually were told not to talk about his dad, which was fine by us, because we wanted to find out about him and what he does, but he said he had to learn the hard way, because he made a lot of mistakes at the start, because he just thought, “This stuff’s going to be easy”.
Then he did say, didn’t he, he went round the world, made all this money, or so he thought, and then at the end of the year, the accountant said, “If you’d stood still, you’d be $30,000 better off than you are now”. Basically, he’d just lost $30,000 in the year that he’d gone out and done all this amazing stuff, he hadn’t actually made any money; he just lost $30,000!
Wendy Harris: The lessons he would have learned would have been worth it.
Anna Geary: Yeah, and he helped loads of people, but he was just like, “Oh, right, okay”.
Anita Baldwin: But I think you’re right, Wendy, that it is about being yourself on social media, but we’re attracted to positivity and passion, not negativity. So, you see those people going out and I think probably Facebook is the worst at this, saying, “Things are really bad for me” and then you have to go, “Oh, what’s happened?”
Anna Geary: No one wants to buy off them, do they?
Anita Baldwin: I think on some level, you have to say, “Right, I’m going to use social media as a networking tool for my business. I therefore am going to go out there, I’m going to add value, I’m going to be positive, I’m going to make people just want to be around me, because I’m full of passion”, etc, and then when you’re having that really bad day, go and text your mum or your best friend, or tell it to the dog, or whatever, but don’t get out there on social media and go, “I’m just being myself and we all have down days”.
We do all have down days, but you wouldn’t keep going into a shop where half the time you go in and the shopkeeper’s in tears, telling you all about their problems! We’ve got our own problems, we can’t possibly care about everybody that we don’t even know. So, I think one of the biggest tips we give to our clients is to say, “Yes, be yourself, be completely authentic on social media, but be your best self, be your savvy self”, that’s what we say.
Wendy Harris: Be a radiator.
Anna Geary: Yeah, I mean we’ve spent thousands on mentors and coaches in the time that we’ve worked together. Can you imagine, Anita, if we showed up to one of the Zoom calls, and they turned up like they’re having a bad day. And I know mental health is important and there’s a lot of that around, and I completely get that; but if somebody’s paying you for a service, you do need to show up. We wouldn’t be paying people what they’re paying if they came along as, “Do you know what, I’m having a bit of a down day today”. We’d be like, “We’re here, we’ve got an hour with you now, we want your best you”, so you’ve got to think about that as well when you go out.
It’s okay to have down days, and it’s okay to even post about them every now and them, but don’t get pulled down that trap, because people will just not want to buy from you, they just won’t. They won’t probably say it out loud and you won’t know about it, no one’s going to say, “Well, I was going to book you as my next confidence coach”, for example, “but I’m not now because I noticed that you had a bit of a wobble there”.
Wendy Harris: It’s un-British and, “I’m a bit too polite to actually you what I was thinking”.
Anita Baldwin: Scars, not scabs; that’s the easy way to remember it. So, if you’ve been through something that was harrowing, etc, and you’ve healed, then go out and share that with people, because you can help them when they’re at the start of that journey. But if it’s still a scab and it’s still a bit raw to you and you’re trying to get validation or approval, or anything like that, then just find a different avenue for that. But once it’s all healed, then yeah, social media is —
Wendy Harris: Isn’t it interesting how people go through certain experiences and then they change a vocation because it’s affected them so deeply?
Anita Baldwin: Yeah, I think that’s inspirational for people that go, “I’ve been through this, I’ve come out the other side, now I want to help others do the same”, and you’re in a perfect position to do it, aren’t you?
Wendy Harris: Well I think, ladies, we’ve talked enough about conversation in general and how that helps us. It fills us up, doesn’t it, when we can share certain things, and it’s good to know what we can and should share to have that positive impact. But we’re at that part of the show where I’m hoping that you’re both ready to share that conversation that counted for you two doubly, ladies.
Anna Geary: We thought the conversation that we would speak about is the conversation we had about us actually making that decision to, rather than just be doing our own thing, to actually come together to work together to bring something to people online.
So originally, we were only going to do one online programme. So, Anita and I knew that we were doing all right in our individual businesses, but we knew, like Anita would work with one client and make impact on that one client. I would be maybe doing one property deal, or whatever, and we noticed that people were struggling online, especially women our age or older, middle-aged women or older, they weren’t getting the message out. These great, great people, actually we met a lot of them in networking, didn’t we, where they were brilliant. We were like, “We never even knew you did that”, because they’re just not getting it out there.
There’s so much that we know: Anita’s got the educational background with all the degrees, PhDs and things around that; and for me, I’m just the person that presses every button going in social media and I’ve always been very salesy and marketing and just trying different things. But we could bring our skillset together to help lots of different people get out there.
Wendy Harris: Get savvy.
Anna Geary: Yeah, exactly. If it was only going to be one, we also wanted in our businesses, rather than just help one person get some money, we wanted something a bit more where we could help a group of people in one go and also something that we could roll out. Actually, we were thinking of doing it as an evergreen course, weren’t we, at some point, putting it together, putting it online and it would just make a living without really doing a lot. But then, it obviously became much more than that.
Anita Baldwin: As I was saying earlier, if you find out what you’re not good at, or what the gaps are in your skills in order to be where you want to be, go find a way to plug them. And so I knew that I’d done marketing law at the time, I was really good at all the strategy side and the content side; but actually, because I’d been in that corporate bubble for so long, I hadn’t used a lot of social media, so the actual tactics of doing it. Yet, I saw Anna on there all the time and every time we talked, she’d talk about this new thing that was coming out that she was trying and I was thinking, “I need to know all of that”.
So, rather than go out and try and learn it all, I thought, “What a great idea, we’ll just team up; all of her skills”, and she’s had a big online presence and all of that, “and all of my skills, surely we can just help more people”. And obviously, if you can help more people, rather than just go out, do networking, find a client, work with them, maybe find four or five clients, work with them, help them so that they don’t need you anymore and then have to go out and replace them with another one, that’s a long, hard slog for 30 years, and I thought I don’t really want to be still doing the rounds in 30 years’ time just trying to get another client, or not really knowing where they’re coming from.
I wanted to find a way that I’d got new clients coming in all the time, an abundance of them, that I could help them all, and to systemise that. And I just knew that I didn’t quite have all the skills to do it on my own. So, I knew Anna was the perfect other part of the jigsaw puzzle, really. So, the conversation we had was just, like she said, just about, “Let’s come out with this online course, then we can sell a load of these and still have time to do our own thing”. And, we were kind of the victims of our own success, in that it’s what people need, and it’s just taken off massively, and we’ve helped far more people than either of us thought we could as well; and just absolutely loving it along the way as well.
Wendy Harris: So, where do people find you? Is it on Facebook, is it social media, is it naturally through networking; where’s your biggest instream from, if that’s even a thing?
Anita Baldwin: Social media. We don’t do much, if any actually, face-to-face networking anymore, or Zoom networking. So, the best way to find us is, we’re on social media, so we’re on all platforms. And you can either find us, Anita Baldwin or Anna Geary, or look for Get Savvy Club, and you’ll find us.
Anna Geary: We practise what we preach, so we put out content and people come to us and ask how to work with us; that’s how we do it. We’ve done five-day challenges before as well, we’ve got a virtual summit that’s coming up at the start of October, so people will obviously go onto that and then have a day with us, and then go on to work with us, so all different ways really. But we do practise what we preach, as in people mostly find us through social media, and then obviously podcast things, going into different people’s audiences and worlds.
I’ve tasked myself to do, I told you, didn’t I, 100 speaking events in the last four months. So although Anita said we don’t really do any Zooms networking, we don’t, but we would go and speak at events, actually physically go and speak at people’s events and things. But we would speak on a Zoom, wouldn’t we?
Anna Geary: The podcast is random, because when somebody messages us, maybe they email us, or maybe they drop us a message on LinkedIn and say, “Can I have a chat about potentially working with you?” then we jump on a Zoom much like this, and it’s really strange, because it’s a disadvantage, but in a good way, because they know loads about us already. We don’t know who these are, because they’ve just been listening to our podcast, and then we just know that they’ve just reached out and maybe we’ve had a quick look on their LinkedIn, or something, wherever they contacted us from.
Then they’re like, “Oh, of course, I know that you’re a Leicester City fan [or] I know you love your cakes, Anita”, etc, and it’s the weirdest thing. You must have it a lot where it’s like, they know because they power listen to the Marketing Made Easy and then they’ve reached out and said, “How do I work with you?” It’s really odd.
Wendy Harris: Yeah, because you can’t do much research on them, because if they’re needing help with their marketing, you wouldn’t be able to help.
Anita Baldwin: Yeah, exactly. But because they’ve maybe looked around and listened, because people like to look or listen, that’s what’s so great about marketing and using social media to market yourself, because you’ll actually get people coming out of the blue. One of our clients actually was on the local news, because somebody reached out to her because she has an all-vegan beauty salon. But it’s only because of the work that she’s been doing with us and actually getting out there online that they know of her.
Sometimes you feel, “Is anybody even listening to me?” when you put the odd thing out, “Does it land?” In actual fact, there’s people listening in and lurking and getting to know you all the time, and you don’t even know they exist. So, it’s a good thing when that happens, because they already know they want to work with you, they just want to see if it’s how that’s going to work and in which way, and maybe they might just need to join our membership, maybe it’s work one-to-one, maybe join one of our group programmes.
Wendy Harris: That’s what gives you goosebumps, isn’t it, when you suddenly get a review or an inbox message from somebody that you don’t know and you go, “Where’s that come from?” That’s the adrenaline rush.
Anna Geary: “I thought about you today when I was in my job interview, and I thought what you said about this, and I answered this way” and you think, “Oh, brilliant”, because it’s a really intimate thing, isn’t it, just going into somebody’s ears, because people consume it in all different ways. They’re either on a walk or in their car, or I listen to podcasts when I’m putting my clothes away, I’m boring!
Anita Baldwin: But yeah, we’re really accessible, so connect with us, send us a message, and we’ll have a chat. We’ll have a chat with anyone really.
Wendy Harris: Well, you’re my kind of ladies, because we could probably chat for a lot longer, but I think I just need to say thank you for coming and sharing your tips, sharing where they can find you, and just keep supercharging those batteries, ladies.
Anna Geary: We will.
Anita Baldwin: Thank you.
Wendy Harris: It’s been excellent to get to know you better today.
Anna Geary: And you, lovely, thank you.
Wendy Harris: And there you have it, two bright young things that have come together, and their story on how they formed Get Savvy. Now of course, you can go and find all the details in the show notes and on our website, makingconservationscount.com, but I’m sure you’ll be savvy enough yourself to go connect with them on the Facebook group. They have a five-day challenge that they run every now and again, so go sign up for that. And there are other ways to work with them too, and just carry on the conversation, as I encourage you to do every single week.
Next week, we’re going to be talking to Sope Agbelusi, and I didn’t have to be told how to say that! Join me next week.
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