Marketing Mastery Score with Al Tepper
Some instant ‘marketing quick wins’ with the master of lazy marketing!
Learn your marketing mastery school with Al Tepper’s marketing mastery score card.
If you’ve listened to the episode all about using lazy marketing (and if you haven’t, what are you waiting for – it’s right here!) then you’ll already be familiar with the benefits of incorporating using lazy marketing into your strategy.
But just in case you need a reminder, here’s why you need to be considering using lazy marketing instead of what you’re currently doing:
You can’t be brilliant at everything!
- Using lazy marketing allows you to focus on what you do best
- When you don’t have internal marketing experts, using lazy marketing allows you to become the marketing expert!
- Marketing agencies only want to sell you what serves their own goals
- Lazy marketing gives you more profit for less time spent!
Working in conjunction with Al’s marketing mastery score card (offered on this page) and Wendy’s 12 week Blueprint programme (using her four R formula), you’ll be fully ready to tackle whatever comes up in the next financial year!
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More about Al
Al Tepper has 22+ years of strategic and operational marketing leadership experience.
Al has worked with large global brands including Accenture, IBM, KPMG, the Guardian along with thousands of smaller organizations.
Al’s experience covers almost all areas of the marketing sphere for both business and consumer-facing organizations and he now consults on strategy for small businesses without marketing leaders. He turns business leaders into marketing leaders. Through his consultancy and through his marketing academy.
Additionally, Al also coaches business leaders on content creation and how to leverage Linkedin.
Connect with Al via LinkedIn: https://www.linkedin.com/in/altepper/
• Social Media Links: https://www.linkedin.com/in/altepper/
Seriously, listen to the episode if you haven’t yet!
You’ll learn:
- What does using lazy marketing actually look like in a business?
- Why you need to think very seriously if you’re considering using a marketing agency
- Why you need to stop thinking negatively when you’re thinking of the word ‘lazy’
- Why using lazy marketing keeps you in control even when you outsource
- Why you need to stop deluding yourself that your marketing is currently working
- Why your claims that you’re too ‘busy’ to do marketing are more than likely a fiction you’re telling yourself
An excerpt from the episode for you to give you an idea.
I had a marketing agency ask me to help them. Actually, they were a branding agency and they asked me to help them. When they approached me they said, “I need 20 people in by the following month, I need it asap”, and they gave me all these stats and they told me where they want their business to be”.
I said, “That’s all great, but that’s all made up. You’ve got a piece of paper and you’ve said this is what you want. What’s reality today?” and they said, “What do you mean?” and I said, “Where are you against those numbers today?” and they said, “Nowhere”. I said, “Right, and what’s the size of your email list?” “We don’t have one”. “What are you doing on the social?” “We’re not doing anything”. I said, “Well, why are you deciding to go from nobody’s ever heard of me, to Olympic athlete, in a month; and do you think that’s realistic?” “No”.
Then we get to the point where they accept they don’t know what they’re doing and they say, “Right, what is realistic, Al?” “Thank you, now you’re starting to leverage what I know. So, what’s realistic is we’re going to go through this process, we’re going to do this and we’re going to do this”. The end result, they pushed back about three or four times during the process, “I don’t see how this is relevant, I don’t get this”. And at the end, when everything comes into full view, I get a message from them saying, “Oh my God, you’re a genius!” “Thank you very much”.
I don’t think I’m a genius, for me it’s common sense, I’m just following a process. And the reality is, I can only work with people who are coachable. I can’t work with people who know more about marketing than me, because if they know more about marketing than me, first of all, why do you need me; and secondly, you’re just going to disagree with everything I say, and I’ve been doing this an awful lot. And I’ve said this to people, “Why don’t we save ourselves the hassle. You’re good at marketing, go for it for six months, let’s check in in six months, no stress”.
I’m not just going to sell stuff to people. There’s lots of agencies who would, but I’d rather walk away and invariably what happens is, six months later or about four months later, I get another message saying — I’ve had this from the founder of one of the UK’s leading SEO agencies who I did a piece of work for. They went away, tried it on their own and I got a message from them on LinkedIn from the CEO saying, “I give in. All roads lead back to Al Tepper”, and then we do the engagement and on we go.
I’m not making it up to make money, I’m not making it up at all, I’m saying it because it’s true. So, I go into every conversation with just truth and kindness, and you can’t really go wrong.
Here's the player to have a listen to it!
Continue the conversation with Al
If you have questions for Al or want to discuss the show, please contact him in the following ways –
- Connect with Al via LinkedIn: https://www.linkedin.com/in/altepper/
• Social Media Links: https://www.linkedin.com/in/altepper/