Episode 56 - Simon Banks

Why you should be using video content for your business marketing - Making conversations about video count!

Simon Banks, Video Coach & Strategist

Making Conversations about Video Count!

simon banks Video Coach & Strategist

This episode of “Making Conversations Count” is all about the importance of using video content in your inbound marketing.

“If I treat you with respect and treat you how I would want to be treated myself, then you’re always going to get the best out of somebody.”

Simon Banks, Making Conversations Count, November 2021


There’s a video! And THERE’S a video! And a video. And a video…

Actually, no, there’s not always video content out there, everywhere you look.

Not yet at least.

It may sometimes feel like that when scrolling through your social media feed.

But that’s only because of the algorithms.

Algos LOVE video.

And this is why a lot of podcasts use video clips for promotional reasons.

If we didn’t, you’d never know about us.

Yep, one thing’s for sure – videos are becoming more important for business marketing than ever before.

(At the very least, everyone should be using an explainer video on their website)

This episode of “Making Conversations Count” explains why this is happening, and what it means for your inbound marketing strategies, too…

It’s important to note that video marketing is definitely not just for big business. You don’t need an elaborate Hollywood studio set-up to pull it off.

That said, the video marketing pros might have some advice if you’re looking to ‘up’ your video game!

And if there’s a video marketing pro who can do that for you, it’s Simon Banks from “Get Video Right”.

For example, there’s an argument to be made for using video over ALL other marketing platforms due to the fact video uses more than one of our senses, and that makes customers happy.

(In addition to Simon‘s comments, for even further clarity on that you can also check out this article that’s all about it.)

Simon knows his stuff.

His long list of credentials includes projects working with Sir Elton John, David Beckham, and even 007 himself, Pierce Brosnan!

Find out more about how Simon has made a successful career out of video, and what it can do for you, in this episode…

TLDR: using video for your business marketing helps customers engage with you – and want to buy from you (if that’s your goal) – because video tells a story.

And stories are engaging.

Listen to other episodes on your favourite platform…

Full Episode Transcript


Making Conversations Count – Episode Fifty-Six

Wendy Harris & Simon Banks

11th November 2021


00:00:00: Introduction 
00:01:38: Simon’s background into video  
00:04:27: Meeting celebrities  
00:09:52: Treat people with respect  
00:11:02: Being in front of the camera  
00:14:28: Using video as a sales/marketing tool  
00:16:42: Audio vs video  
00:21:52: Personal video messages  
00:23:45: Connection videos  
00:27:04: Using video effectively for instant result  
00:28:22: Begin with the end in mind 
00:30:50: Type of content to video 
00:32:51: Transcription and repurposing content  
00:36:21: Simon’s pivotal conversation  
00:42:27: Final thoughts 


Interview Transcription 

Wendy Harris: I’m joined by the one and only Simon Banks on how to get rapid results with video.  So, of course, we’re making conversations about video count. 

What’s new, Wendy Woo?  Well, we got this great shoutout from Joey in Aberdeen, “Sadhir Kumar’s recent episode shows that if you do take action, it may not be the same as his, but taking action gets you moving somewhere in whatever direction.  A great motivational podcast episode if you’re looking for that real life example.  His tips on marketing aren’t that bad too”.  I have to agree with you, Joey; done is better than perfect. 

My next statement may challenge you and make you feel a little bit ick.  You need a video on your website explaining who you are, what you do and how you can help.  Yeah, when somebody said that to me a while ago, I went cold; I’m an audio girl.  Video?  You mean, I’ve got to do my hair and put some lipstick on?  Honestly, this will be the most insightful listening on video that you’re going to hear for quite some time. 

The first question that I have to ask you, Simon, is what got you into video in the first place? 

Simon Banks: So, it’s always been my dream, my goal.  So, since the age of 16, I wanted to be a cameraman.  And at the time, and this was when I was living in Sydney, Australia, my sister worked for a video production company.  And her production company specialised in music videos, back in the 1980s. 

Wendy Harris: I love the 1980s music! 

Simon Banks: And so, I did work experience for this company in Sydney, for two weeks, as you do when I was in year 10; and in that week, I met Elton John and the band, Kiss. 

Wendy Harris: Wow! 

Simon Banks: They were touring in Australia at the time, and basically they were doing the concert video.  So, they did all the setup for the big screens on the concerts.  And all the cameramen were wearing jeans and a T-shirt, and I just thought, “How cool is this?” wearing jeans and a T-shirt and meeting famous popstars, rockstars.  And I was hooked.  So, since the age of 16, I wanted to be a cameraman, and by the age of 20, I was. 

Wendy Harris: So, just being able to be behind the camera and get paid for listening and watching the concerts? 

Simon Banks: Yeah.  And so I did a degree, I have a degree in media, and then got a job, my first job in television, because back in the mid-1980s to late-1980s, there wasn’t this thing called The Internet.  In those days, it was basically, if you wanted to do — you had to work in television, basically; you had to do broadcast. 

So, my first job in television was as a news cameraman in a small town called Wagga Wagga in New South Wales.  Now, I graduated, applied for this job.  In those days, you had to apply for jobs from newspapers; wrote a letter and my CV, went for an interview, got the job and that’s where I started my career as a news cameraman.   

Ever since, so this is 34 years ago, or whatever, I’m still doing video.  I’m still doing video.  Obviously, my role has changed a lot.  I don’t do news anymore, I’m not so much filming these days; I tend to run companies and my role now is to actually help people create their own video content.  But I’ve had one career this long.  That’s because I love it, I love the variety and along the journey, I have got opportunities to travel the world, I’ve lived on three continents, and I’m met loads of famous and not so famous people.  That’s because I love stories, and everyone has a story. 

Wendy Harris: And some incredible conversations that you must have had? 

Simon Banks: Yeah, I’ve done some great things.  One is hanging out with David Beckham. 

Wendy Harris: Pretty cool.  I think he’s got better with age. 

Simon Banks: This was a while ago with one of my clients, UNICEF, and David Beckham is what we call an Ambassador for UNICEF. 

Wendy Harris: An Ambassador, yeah. 

Simon Banks: So, we went to Copenhagen, they were doing some warehouse — he was packing boxes to ship to somewhere in Africa or the Middle East, I can’t remember exactly where.  And I had this strange thing, one of these awkward things.  I don’t know if it’s awkward, but we stopped for lunch and we’re in this warehouse sort of room and we had pizza, so I was literally sitting opposite David Beckham, we’re both eating pizzas, and I’m thinking, “What do I say?” because actually, David Beckham is quite shy. 

He just sat there eating pizza, just David, myself and I had a sound recordist, his minder and a client.  And no one was saying anything, and I just felt compelled to go, I can’t remember, something like, “Have you come far?” or, “How are you finding life in –“, because he was playing for Real Madrid at the time, showing how long ago it was!  And he was nice, really easy to work with.  He understood what we needed to do, and I was really impressed at the time he gave us.  I managed to even get a photograph with him, and it was great. 

I’ve had the opportunity to meet lots of famous people in my time, celebrities, and I always find that the more famous they are, generally the nicer they are as well. 

Wendy Harris: Do you think that it’s because that fame almost puts people in a bubble anyway, that people, they get a bit starstruck or a bit tongue-tied, ask the daftest of questions, or they just don’t really treat you like a real human being that likes to eat pizza? 

Simon Banks: My experience is, the more famous they are, they’ve made it, so they don’t have to pretend.  I’ve actually filmed some other Hollywood stars who are not so famous, who were really quite awkward to work with.  I’ll give you another example just to namedrop, if you like! 

Wendy Harris: Oh, go on, dish the dirt! 

Simon Banks: I was filming, what we call “behind the scenes” of a James Bond movie.  It was Pierce Brosnan’s first James Bond movie, Golden Eye, and I was on set in Epsom racecourse, which was the set they were using for, there’s a scene where he’s supposed to fly to Moscow.  And there was Pierce Brosnan, and I was working for, I think it was called Entertainment Tonight, you remember one of the American Hollywood programmes, and I was there and I was fairly new on set.   

We’re filming this particular scene and generally, when you’re doing behind the scenes, you’ve got to stay back a little bit, you don’t want to get in the way.  I just remember Pierce Brosnan, he did a take, he looked and me and basically said to me, “Who are you?” and I thought, “Uh-oh”.  And I said, I’m Simon, I’m working for Entertainment Tonight, we’re doing behind the scenes.  He said, “Okay, great, nice to see you, great to meet you.  What did you think of that take?”  So, he was amazing! 

And after a couple of takes, he actually looked at me and said, “What do you think?” and it was just great; I just felt so special to be part of it.  And that’s quite incredible, I think.  It all comes down to people skills, doesn’t it?  It all comes down to, I think, when you’ve made it, the bigger the star, generally the nicer they are.  It’s generally their minders you’ve got to watch out for.   

But because of my approach, no matter who you are, I always treat you the same.  So, I know a lot of people, when they meet these celebrities — 

Wendy Harris: “I’m not worthy!”  It’s a Wayne’s World moment, isn’t it? 

Simon Banks: Yeah, you’re doing this worship, won’t say anything.  The way I approach is, we’re all human, we’re all people, so I treat people the same, which sometimes got me into trouble with their minders, because I’m quite friendly and I ask questions and I try and have a conversation with them.  And I ask them to do things like, “Can you do that again, please?” or, “Could you do this?” because when I was filming, you need to get certain scenes and shots to make it work.  And sometimes, a lot of people just go, “Well, I’ll do it once and that’s it” and I often say, “Can we do it again, because I think we could do better”, type of thing!  So, I just treat everyone like they’re a celebrity. 

Wendy Harris: That’s a great attitude, and I was having this conversation only yesterday, strangely, that it really doesn’t matter who people are, in my mind, because we come in and go out of this world in the same way as each other.  It doesn’t matter our upbringings or anything like that; we’re all here with a purpose, I think that’s the thing.  So, so long as you’re sticking to your purpose and you’re being kind along the way, then that’s a good point.   

But Pierce asking you how that was, you were a stranger to him, but he valued your honesty, because he would be able to judge that honesty as to whether it was, “Oh, is he just telling me that because he’s a fan, or is he telling me that because he knows what he was talking about?” 

Simon Banks: I think, for me, Pierce just really enjoyed what he was doing, and actually he was having a lot of fun. 

Wendy Harris: Yeah, it’s interesting. 

Simon Banks: And he just obviously liked to make people feel welcome on set, which is unusual.  And of course, when he said, “How was the take?” of course, I had to say, “Brilliant!” because there was the Director as well!  But I just think his attitude was great, treat everyone as equals.  And of course, obviously, my motto’s also, if you’re on set, and I’ve dealt with lots of, not only celebrities, Hollywood stars, but as well I’ve worked with a lot of CEOs as well on large, global corporations, and the attitude is, you should always treat who you’re working with, or people working for you, the same.   

If you treat them with respect, you will get respect back.  If you treat people like they’re a servant, or you’re just a contractor, just a freelancer, “I don’t care about you –“ 

Wendy Harris: It’s that word, you’re “just”, isn’t it; it’s that “just”? 

Simon Banks: You’re just, yeah.  If you make people feel like [bleep], guess what, they’re not going to really respond to you very well, are they; they’re not going to then do the next best for you?  So, that’s always my attitude towards the people I’ve worked with, the businesses I’ve built, the people I’ve worked with; I always treat people with respect; because I think, if I treat you with respect and treat you how I would want to be treated myself, then you’re always going to get the best out of somebody. 

A lot of leadership roles I’ve seen are more bossy and, “You do what I tell you”.  I don’t think that works particularly well. 

Wendy Harris: And the other side of your business really is, because you’re a very passionate person about everybody using video for their business, is that you often get to work with businesses, or business owners, that maybe are not quite sure how to have that conversation on camera.  Then, you’re dealing with a different kind of personality and set of emotions, aren’t you? 

Simon Banks: Well, that’s interesting, because quite often when suddenly you’re on camera, your personality can change, I find.  And I have been guilty of that. 

Wendy Harris: Yes, “Hello, it’s Wendy, hello!” 

Simon Banks: Yes, I mean I always remember when I first started being in front of the camera — so, most of my career’s always been behind the camera.  I’ve always been filming other people, I’ve been telling people how to be on camera and, “Can you do that again?” and, “Maybe we can get a better take than that” or, “You’ve fluffed your line”. 

But it’s so interesting, suddenly I was in front of the camera and I was like, “Er…”. 

Wendy Harris: “Now I understand where you’re coming from”, yeah. 

Simon Banks: Yeah.  And I remember when, you know, you’ve got to practise what you preach, right?  So, I always say, no matter what size business you are, you need to be doing video, you need to have some video, at least on your website.  And of course I though, “Practise what I preach, I need to be on camera”, and I started doing video content.  And I tell you, the first videos, I was wooden, the guy, the videographer who was working for me at the time said, “Where’s Simon Banks?” 

Wendy Harris: Who’s stolen him?! 

Simon Banks: Yeah, can the real Simon Banks step forward?  And I was like, “What do you mean?” because I wasn’t really aware of it.  And he just said, “You’re not you.  This is not you.  You’re very wooden and you’re –” and I said, “Yeah, that’s because I’m nervous and –“ 

Wendy Harris: Conscious of getting it right; it’s being captured? 

Simon Banks: Yeah, conscious of myself.  And of course now, I’m a lot more confident on camera, and that’s purely down to practice.  And the key part is, although a lot of people don’t like being on camera, and that’s because we don’t like the way we look and sound, don’t know what to say, how do I come across as being authentic, I mean that’s one of the key words here; how do you be authentic?  And the real way to only do that is you’ve just got to practise. 

Trust me, because I’ve been through this journey.  Probably, if you look at some of my earlier videos, which I shot probably over five years ago now, you will see I was probably a bit wooden and not my normal self.  But you do get used to it and I do believe, especially if you are a smaller business and you are your brand, because I’m a huge believer; I know we’ve heard this phrase a lot, “People buy from people”.   

I just see so many smaller businesses, and I work with people who run coaching businesses, and there are just one or two of them, and it’s like, “Where are you?”  People are going to, especially from a coaching perspective, people are going to buy you because of you.  You are your brand, therefore video, I would argue, of course I’m biased here, that is the best medium to get across your brand; especially now that, I mean things are starting to change, but we haven’t been able to go and do face-to-face meetings. 

For the last 16 months, here in the UK, we haven’t been doing face-to-face meetings, and I’m not sure they’re going to come back in a hurry.  So, my process of sales was, I get an enquiry, probably have a phone call with them, then I would arrange to go and see them.  Then, we would sit down for an hour, talk through what they needed, I talk about my approach, go away, made a proposal, send it to them.  I haven’t done a face-to-face meeting for over 16 months.  It’s all done on Zoom. 

Zoom is video.  And I’m not convinced, and I’ll be honest with you, I prefer to do my qualifying calls on Zoom now, rather than spend time going into Central London, where I’m based, which takes me at least an hour, to have an hour meeting, to come back.  Half a day’s gone.  So, I would much prefer now to have a Zoom meeting to start with, and then this is the key here, is the follow-up, is then I would create a video to say thank you. 

So, I’ve got a potential lead at the moment for a very large production job, and I’ve done a proposal for them, I’ve had a Zoom call with them, and when I send the proposal, I’m going to record a video, which is explaining my assumptions and my proposal and the way I’ve costed it.  I do that through an app called Loom.com. 

Wendy Harris: Yes, and that’s free, isn’t it?  Yeah. 

Simon Banks: And, the reason I do that and the feedback I get, is because no one’s doing it, I get replies.  People go, “Yeah, that’s really useful, that’s really good”.  Because then, I can go through the document and explain why we’ve come up with this idea, this is our approach, this is how we price it, these are the next steps.  It’s not that hard to do.  In fact, even using Loom, you can have your camera on or camera off, but it’s video and that’s what I’m all about, is starting to use video as an effective tool for your business. 

There are simple ways you can start doing this.  It’s not all about doing flashy marketing, promotional videos, or doing social media content every week; it’s about how can you use video effectively for your sales, and sometimes it’s as simple as doing, what I call, personal video, so one-to-one video. 

Wendy Harris: It makes sense as well, because if you somebody already, because you’ve had that conversation with them on the telephone, which is kind of my bag.  I feel that with 30-odd years of experience working the telephone, I can probably gain a lot more from a conversation on a phone that I can on a video.  But the last 16 months has translated that to reading body language and looking for subtle differences as well. 

Taking that aside, even my own process, I like audio, because that’s what the telephone is.  So, with LinkedIn and that kind of platform, or Facebook pages, I send voice notes.  So really, you’re just taking it one step further, because that’s your medium.  My medium is audio; I think it’s intimate.  You don’t have to worry too much about what you look like either on an audio message, but it’s a great way to start that practice, because it all takes practice, doesn’t it? 

Simon Banks: It does.  And also, you’ve got to remember, we’re all different the way we like to receive information.  So, you’re auditory, I’m visual.  Most people would be more comfortable recording an audio message; absolutely great.  Some people like myself prefer to see a video. 

Wendy Harris: But the challenge here is, just because it’s what I prefer doesn’t mean — and I get great feedback.  People say, “I love the fact that you’ve sent me a voice note”, because there’s that inflection of emotion that you get from the voice.  Now, that doesn’t mean to say that that’s their preferred method.  It’s mine, but am I sending the right thing? 

So, when it comes to it actually, Simon, you’re kind of challenging me now to do that video, because that’s the 360, isn’t it? 

Simon Banks: And also, you need to probably give all three, because unless you actually know how people want to receive information — so, for example, when I get a LinkedIn request and I accept the request, I have a connection video, so I set up a link for them to say, “Thanks for connecting with me”.  It’s a pre-recorded one already, but it’s just a little bit different, because no one’s doing it. 

I wouldn’t necessarily then send them a personal video message straightaway, because I think that freaks people out, okay!  If you connect with someone and suddenly they go, “Hi, I’m Simon!” 

Wendy Harris: Here’s Wendy on my screen talking to me! 

Simon Banks: So, part of it, my process probably would be, I send them a link to a video they can watch.  I then probably maybe do an audio message, because audio messages are really easy to do on LinkedIn.  Then, I might do a video.  So, what I’m doing is words, audio and video.  I’m giving them three ways that they can absorb my information.  Then I might send them a link, so one of the links is actually to download a free chapter of my book, so that obviously they read it; it’s not a video, they actually can download and read it. 

So, what I’m doing is appealing to all their senses — 

Wendy Harris: And adding value. 

Simon Banks: — trying to work out which one might work, because I don’t know yet what will work with them.  So obviously, I’m video, but I do believe, well I don’t believe, it’s a fact really, that because of video, you can see.  People can see and hear you and with actually certain content, you can put what we call “captions” on the video, so they can also read.  So, you’re appealing to all three senses. 

But the thing with a video is that you can convey emotion.  People can see the whites of your eyes, they can see your facial expressions.  And I believe that people buy from people, so people do want to see you.  And if they can see and hear you, they’ve got to watch you.  So, the thing about reading an audio is audio, people can just listen to it while doing something else.  When people read, they can skim read. 

One of the issues I have with emails particularly is tone, because people, depending on how you write, people can misinterpret. 

Wendy Harris: Yeah, misinterpretation. 

Simon Banks: Yeah, that’s why audio and video are much better, because when you’re speaking to someone or they can see you, you can’t really misinterpret the tone.  And I think with video particularly, and I guess this is what I guess comes across from me, is my passion.  People just say, “You’re obviously really passionate about what you do”, and that’s why video works well for me, because people go, “Wow, okay, Simon knows his stuff, Simon’s very passionate about this”, and I hope that comes across.  And that’s why video works well for me and people buy from me, because they go, “Right, we come to Simon because he knows his stuff”. 

Wendy Harris: And because you’ve created a deeper lasting impression.  If people were to say, “Right, who would I go to to help me make some phone calls?”  Lots of people that know me would say me.  Now, when it comes to video, they would go, “I’ve seen Simon and I’ve heard Simon, and he’s told me he knows this stuff will work.  Let’s do it”. 

Simon Banks: I think the other thing about it is, I know you do sales, okay; now, I don’t know how you’re finding it, but particularly the last 14 months, and particularly when I do work with a lot of large corporates, I can’t get hold of them on the phone, because they’re not in the office.  And I think, I don’t know about you, but when someone rings me unexpected, unannounced, which is primarily what I call a sales call, I want to get them off the phone as soon as possible, because I don’t like that approach. 

But what I do find works really well is, rather than trying to catch them live, so to speak, is you can record what they call “a personal video”.  So you could try, okay, this is an approach you could do.  You could try email, right.  Try email, which is what I tend to do to connect with them.  You could then try and phone them, because obviously, when you’re looking at the live one-to-one phone call with them, that’s a good way to connect in conversations. 

But I find people ignore emails, people won’t pick up the phone — 

Wendy Harris: But they don’t pick up the phone, and whoever’s calling doesn’t leave a message either to give them any reason. 

Simon Banks: To call back, yes.  So, there’s a whole different approach in terms of, what I’m finding is people don’t pick up the phone anyway.  People don’t phone each other. 

Wendy Harris: Yeah, screen everything, because they’re going, “No, don’t know that number”. 

Simon Banks: Well, there’s two things going on here, I think.  One is, and I’m guilty of this, I don’t like picking up the phone.  I don’t like calling other people when basically it’s a sales call.  And I think there is a lot of resistance to that, so it’s easier to send an email.  But emails are so easy to ignore. 

When I do call, you often get a voicemail, because people don’t want to pick up.  Or if they see your number or they don’t know who it is, they screen it.  So then, yes, I do leave a voice message.  But because, if it’s more of a, “Hi, checking in with you, how are you?” sort of call, they might not necessarily call back.   

But what I do find is, and what I’m more comfortable doing, is actually recording a video, looking to the camera and saying, “Hi, it’s Simon.  I just want to see how you’re doing”.  And you make it personal.  Literally, you’re just talking to that one person and you talk about, “Hi, I’ve seen your website recently and I saw the last video you’ve done”, whatever it might be, you make a comment on what they’re doing, and it’s just what I call, “a connection video”.   

There’s loads of websites.  You can use Loom, you can use loads of other websites, where you can record a video and you send them a link, and when they open the link, you know that they’ve opened it and watched it.  But the thing is, it’s personal.  And the reason why this works, and the feedback I’m getting is because no one’s doing it, no one’s using this approach, because it’s unusual. 

Wendy Harris: It’s curiosity, because it’s new. 

Simon Banks: Because, when you make the video, you actually say, “Hi, Wendy”.  You’re actually making it so it’s a personal message.  And when you’ve created the link, because you’re sending normally by email, you say, “Hi, I’ve created this personal video message for you, please watch”.  People do, because it’s curiosity.  People are not doing this, so it’s really effective.  The technology’s been here for a while to do this, so no one’s doing it. 

So, I just think it’s a really effective way, again part of a tool, in terms of if email’s not working, if you can’t get hold of them on the phone, create a personal video message. 

Wendy Harris: Do you think in part though, Simon, that it’s because we can hear so many things, “You should be doing this for visibility”.  It’s kind of a bit of a throwaway comment “for visibility”; yeah, I know that.  So, how do I, and what’s it really going to give me, are really the motivators to getting you to actually do it, to take the action? 

So, what you’ve just described there is, if your emails are being ignored, then you can send them by all means, because there’s an audit for it.  But if that’s getting you no response, then that energy is dissipating to nothing.  If it is that you’re just leaving constant voicemail messages and, yes, I agree with you, people aren’t in the office, they have changed the way that they approach the telephone, because they’ve had the opportunity to address how they want to deal with that as a tool in their business.  So then, sending a video through to them that people are opening, and are coming back to you, is a really compelling argument to say, “Why are you not doing it yet then?” 

Simon Banks: Exactly, and this is what it’s about.  I’m all about making video simple.  How can you make video simple and effective for your business?  And I think making a personal video like this is a real way to get a return of investment straightaway on video, rather than seeing video as a marketing tool, which most businesses do.  When you’re doing marketing videos and promotional videos and content, putting it onto video — 

Wendy Harris: Yes, you do that video of, “Hello, I’m Wendy Harris of WAG Associates and I’m here to tell you all about our business”! 

Simon Banks: Yes, I’d argue most people would think that’s the video they should produce, but it’s not the first video you should produce. 

Wendy Harris: It’s not, is it?  No. 

Simon Banks: But then people struggle with, “I can’t keep doing video content every week for social media”, and quite often it’s hard to track that.  Yes, you should be doing that; ideally, you should be, but that’s a long-term gain and you’ve got to be consistent with it.  What we’re talking about here is how can we use video effectively which you can get instant result. 

Wendy Harris: Instant gratification, mid-term, what you can grow that to for your social media, and longer-term strategy. 

Simon Banks: Yes.  And I think using the one-to-one, it doesn’t have to be polished, do you see what I mean?  You can just pick up your smartphone and record your message. 

Wendy Harris: And it would be human. 

Simon Banks: It doesn’t have to be high production values, high quality; it doesn’t matter so much.  It’s just, as long as people can see and hear you, and you keep it short, one minute, two minutes max, depending on what your message is, you don’t have to overthink it, is what I’m trying to say, by thinking, “I haven’t got the right tech and I can’t do this, because it’s not good enough”.  It doesn’t matter, you’ve got to start somewhere, and then you build on that. 

Wendy Harris: This is where the getting it right is the conversation that counts, because it’s about where you start and how you start and from that small start, bigger steps can be taken. 

Simon Banks: I always start with, “Begin with the end in mind”, to quote the Late Stephen R Covey, and that’s where I always start.  What results do you want; who’s your audience; how do you connect with that audience; rather than thinking about, what type of video do I have to go; how do I create that; how do I edit it?  That’s the wrong start.  That’s part of the elements of video, but I always say, “Keep it simple.  Let’s start with what you want to achieve; who’s your audience; what’s the best way to reach them?” 

Wendy Harris: What’s the conversation? 

Simon Banks: I think, doing a personal video, it’s a conversation.  And I think in this day and age, where we’re all being bombarded with different messages, it’s harder to reach people, because we’re not in an office anymore and people are not picking up the phone, and being bombarded with social media.  But if you’re just sending a link, you can do this either through email, or you can send it through a text or WhatsApp even.   

Or, what’s even better, you can do it through LinkedIn.  LinkedIn has, on the smartphone, you can record a video.  And I think that’s sometimes even more effective, because people can ignore emails, but people tend not to ignore direct messages in LinkedIn. 

Wendy Harris: And you can see that it’s been viewed too. 

Simon Banks: And again, you can probably do this view Messenger as well, you can do it through WhatsApp.  You’ve just got to think a little bit, “How do I reach my audience, if the traditional ways, email, phone, in-person meetings aren’t working?” 

Wendy Harris: I do still genuinely believe that all of those traditional tools have still got a purpose, they all have a part to play, but sometimes it’s about changing up the priority and how you use those tools. 

Simon Banks: Absolutely.  It’s not and/or. 

Wendy Harris: It’s not instead of. 

Simon Banks: And I think, in this day and age, it’s about how do you reach your audience through different methods and thinking a little bit differently, rather than just do what we normally traditional do, which would be email then try and phone them.  There are loads of platforms which handle video as well.  How can I engage with my audience in a different way which makes me stand out? 

Wendy Harris: I guarantee that once somebody starts this journey, the road to other content will open up. 

Simon Banks: Once you start doing this, your video messages will suddenly be a theme.  You’ll be talking about the same things, in a way.  So, this will lead me on to the types of video content you should be creating.  And when people say, “I’m not sure where to start”, I always say, “Start with asking a frequently asked question”.  It can just be a simple talking to the camera, no more than — it can be a minute or less, answering what’s your frequently most asked question. 

So for me, it’s often pricing.  It’s, “How do you price your services?”  It could be, “How do we work with you; what’s your process?”  It could be as simple as, “What hours are you open?”  It could be, “Do you offer guarantees?”  It could be, “What results could I expect by working with you?”  It could be a, “This is my product”, if you’re doing product services.  You can do a review on one of your products.  You could do answering client testimonials.  I mean, there’s loads of options you can do. 

I just think quite often, you answer these questions all the time, so why not put them into a video format and put them on your website? 

Wendy Harris: There’s a great book that’s on the podcast website by Marcus Sheridan, They Ask You Answer.  It’s effectively, if you think about the blogs that you create that are to answer questions of your customers, it’s about simplifying those blogs from the written form into a short video. 

Simon Banks: And the great thing about videos, I would argue, is that people see video as too hard, because it’s a lot more elements.  But when you do a video, you can then get that transcribed, so you can create that blog from it, written blog. 

Wendy Harris: I can’t wait for Jo to do that Wagga Wagga, or wherever it was that you went to work experience!  But yeah, I know, because it is then creating further content. 

Simon Banks: Correct.  So, start with the hardest bit, which can be seen as video, but from that, you can create the written word and auditory as well, and it’s what — 

Wendy Harris: Kiss the frog. 

Simon Banks: Yeah. 

Wendy Harris: No, I think you’re absolutely right there, Simon.  I mean, we have the audio transcribed here for show notes, because not everybody has the time to listen, but they are much quicker readers; they prefer that format.  And from the transcripts, we’re able to draw out elements of text, or audio, to timestamp it, to be able to create even smaller sound bites of audio or video or text. 

Simon Banks: Correct.  And it’s all about create once, but use it multiple times.  I find a lot of people will do a video once and that’s it.  They won’t repurpose it in terms of different edits, you can use then quotes from it, use audio chunks as well.  There’s loads of things you can do.  So, create once, it doesn’t mean that’s it.  Why don’t you then reuse it multiple times, and also just reuse it full stop? 

Wendy Harris: Yeah, and there’s something else to be said about using video on social, I think, is that when people say they’re running out of ideas, repurposing is perhaps the best way of using the videos you’ve already created, because not everybody will have seen it.  When it goes live, what is it; something like 5% of your audience will see it? 

Simon Banks: Correct, something really, really low. 

Wendy Harris: Miniscule, yeah. 

Simon Banks: And that is true.  So, I do create a lot of video content.  I should be repurposing.  Literally, rather than me redoing it or anything, just repost it. 

Wendy Harris: Yeah, so if you create one video and post it 50 times, you may reach your whole audience. 

Simon Banks: There is a video I shot five years ago.  It’s about me winning an Oscar for Best Corporate Video.  I have this Oscar behind me!  I filmed this five years ago, and it’s me and it’s very cleverly done; it’s me accepting and Oscar for Best Corporate Video!  It’s a lot of fun, it’s well done, and I post that every year when the Oscars happen.  Every year, I get amazing comments and fantastic — no one, over the last five years, has said, “Didn’t you post this last year?”   

Part of me feels the temptation that I should re-edit it or redo it, but then I don’t see why I should really, because my audience has grown since then, and people don’t remember, because I’m only posting it once a year, and because it’s fun and it’s a nice little video.  So, watch out for the next Oscars, I’ll post it again across my platforms.  You can probably find it there somewhere; it will be on my Facebook page and my LinkedIn already.  But people love it and you don’t have to wait a year to repost, I don’t think.   

Let’s face it, the algorithms, what do they say?  Instagram is, what, 24 hours; Twitter is a couple of hours.  LinkedIn tends to be a little bit longer, could be a couple of weeks.  Facebook is short.  YouTube is longer, because that’s a different strategy.  But if you’re doing social, there’s no reason why you can’t look at something you did four or five months ago, and just literally repost it.  You can change the words, because obviously with video, you have a post and you do write stuff.  If you wanted to change it slightly, I would just change the words on it, and then post it again, because we know most of your audience, well, we know 95% of your audience who follow you won’t have seen it. 

Wendy Harris: No, that’s very true.  Simon, we get to that part in the show that I always enjoy most, because I have no idea what’s coming next.  And that is to ask you to share with us that conversation that created a turning point for you. 

Simon Banks: This is actually an easy one for me, although it’s not a conversation, it’s a book. 

Wendy Harris: Oh, I like it! 

Simon Banks: So, it’s a book called The E-Myth Revisited, by Michael E Gerber.  I read this book probably ten years ago.  The subtitle is, Why Most Small Businesses Don’t Work and What to Do About It.  It was a lightbulb moment for me. 

Over ten years ago, I was what I call a technician.  I was a videographer working in my own production company where I was doing everything.  I was doing the filming, the editing, the client management, the selling, the marketing.  I read this book and it was like a lightbulb moment to think, if I’m ever going to be, not necessarily successful in business, but if I’m ever going to grow a business where eventually I can actually step out of it, I need to work on it, not in it. 

As a small business owner, and particularly with video production it can be, but it’s a technical skill and I realised that I’m just going to be filming and editing, and it’s very hard for me to build a scalable business if it’s just me doing all the work.  And there’s also going to be a cap on actually what I can earn, because there’s obviously only a certain number of hours I can do per day. 

Wendy Harris: Time element, yes. 

Simon Banks: And also, video, as a camera person, is physically pretty hard as well.  The cameras in those days were much bigger and heavier, and the amount of kit we had.  But generally, it was a lightbulb thinking, “Okay, I need to change my business model”, because keeping working as a technician, working in the business, wasn’t going to be sustainable. 

So, I moved the business to working on it, where I stepped out from the technical skills of the business and bought those in, so I started to use freelancers more, I started to employ people, so I then grew my business to £500,000 by just changing my business model.  I was then headhunted to work for a larger, corporate company, which we got to £1 million.  Then I was managing a much larger team, so it was different just changing the mindset and just realising that actually, if you want to build something sustainable, it can’t all be just you.  You’ve got to work on it, not in it. 

Wendy Harris: True.  And I think the key point here that I’m picking up on, that you’ve perhaps not been so clear about, is that you’ve not stopped doing the thing that you love, and I think that’s the important part.  If you want to scale up and come away from what you do and have other people doing what you do, then running a team is a completely different set of skills, isn’t it?  But it doesn’t necessarily mean you stop doing the bit that you love. 

Simon Banks: So, the difference now is, I’m not the guy who goes and actually films and edits videos.  My role has changed, because obviously, when you’re running a business, especially a smaller business, basically you are the person, you’ve got to do the marketing, you do the sales.  So that’s my primary role.  Then obviously, being a leader in terms of, when you build a team, you’ve got to manage that team. 

But I’m still involved overall in all productions, so my role has changed, not being the technician, cameraperson, editor; I’m what they call now, what I call, Executive Producer.  So, I bring the work in, I bring the right people in and I still have the vision of working with the client directly in terms of their strategy. 

Wendy Harris: Executing the vision. 

Simon Banks: Yeah, so I’m executing the vision and supporting my clients with that, which generally means it’s a more scalable business, because I can bring in a team when I need them.  But I personally get a lot more enjoyment out of actually, if you want to make a video work for your business, how do we do that through more planning and strategy, rather than just focussing on the production?  And that’s where video works best, is when you have a strategy in place, not necessarily going, “I want a video”. 

Wendy Harris: This is where you have to plan your premiere for your business. 

Simon Banks: Yes. 

Wendy Harris: It is.  It’s like, roll out the red carpet for video with Simon. 

Simon Banks: Absolutely.  And that’s where I start with clients.  I always begin with the end in mind, so let’s think about your premiere; so, when you’re launching your video, what do you want people to think about it, what do you want me to do, who do you want to watch it; rather than think about, “I need to make a video.  How much?”  These are the questions I often get, “I need a video for my website.  How much?” without thinking about actually, what results do I want first? 

Wendy Harris: Yeah, what elements are going to go into that so that we can actually cost it too? 

Simon Banks: Correct, because that will determine the results you want, will determine the type of video you need, and what the approach will be. 

Wendy Harris: How you get there. 

Simon Banks: Yeah, which can be very different from when you first thought about it. 

Wendy Harris: People that write books, and I know you’re an author too — 

Simon Banks: I am, yes. 

Wendy Harris: — it’s a great way to be able to have a conversation and not actually be in the room.  So books, like video, are very evergreen content and able to pass on that expertise and skills to people. 

Simon Banks: So, I wrote a book called How to Get Video Right, and I wrote it because I was seeing so many people just focus on the production, make a video and not use it effectively.  I just think that’s crazy.  So, I’ve written a book about how you can use video for your business, and it’s not a “how to make a video”, it’s about “how to use video for your business” and how you should go about it. 

Wendy Harris: And then, you’ve got all the ideas to be able to go on and implement it; perfect.  Simon, it’s been wonderful to talk to you.  There have been so many tips and tricks and thought processes that we’ve gone through there.  If people want to carry on the conversation with you, of course we’ll put all your details on the website.  But for the listeners now, where’s the best place for them to find you? 

Simon Banks: The best place is my website, getvideoright.com.  It has how you can work with me.  But ultimately, if you’re not sure where to start with video, or how video could be effective for your business, then I would booking a 15-minute call with me, where we can talk through how you can get started with video. 

Wendy Harris: And let’s just say that 15 minutes might not seem like a lot, but when you know what it is that you need to get to, 15 minutes, you can cover an awful lot of ground.  So, that’s a really valuable offer there.  Thank you, Simon.  It’s been absolutely wonderful to talk to you about making conversations about video count. 

Now you’ve heard from Simon, all those wonderful tips on how to get it right with video, let us know when you’ve actually been off and got it done.  Send us the links, let us have a look.  It would be great to hear from you. 

Now, next week, we’re going to be joined by Roger Cheetham, who technically is very lucky to still be here to tell his story.  



We don’t want the conversation to stop there!

All of our listeners are important to us, so we would love it if you can connect with Wendy on LinkedIn and send her a message with your favourite episode!


paula senior YMCA

Episode 1 – Paula Senior

In our first episode, we speak to Paula Senior from the YMCA. Paula is a fund-raising officer and is currently preparing for the annual Sleepout to raise much needed funds for the night shelter, how covid has stretched them to the limits and how they have risen above the challenges faced by the homeless.

Nat schooler

Episode 2 – Nat Schooler

Can one conversation really influence where you are driven? Nat Schooler

Influence marketeer Nat Schooler joins Wendy as they chat about how important it is to produce strategic content online. Nat spends his time podcasting, writing, and driving across foreign continents for fun. However, their conversation quickly turns to the importance of building relationships with the people you want to work with. Nat places trust as the highest asset everyone should nurture.

Azam Mamujee M Cubed Tax specialist

Episode 3 – Azam Mamujee

In this episode, Wendy is joined by Managing Partner, Azam Mamujee a tax specialist with a voice of velvet.

Azam agrees that conversations count however he explains how numbers can tell a much more powerful story. He has a catchphrase “Give Azam the facts, I’ll save you the Tax”.

Jenny Procter Marketing for introverts bondfield

Episode 4 – Jenny Procter

Jenny Procter – Bondfield Marketing

Making Conversations about Marketing for Introverts Count

Let us introduce you to Jenny Procter, a marketing consultant and self-proclaimed introvert.

Jenny writes PR and communications for B2B clients and has her own podcast show, and she discusses issues around running her own business as an entrepreneur.

Andrew Deighton team coaching

Episode 5 – Andrew Deighton

Andrew Deighton – Team Coaching. Making Conversations about Teams Count. We are joined by Andrew Deighton today, who helps build and develop high-performing teams through strategy and processes in today’s remote working world.

Wendy has worked with Andrew in a second business through mentoring and knows firsthand how his advice relates to many aspects of running a business.

Nicky Pattinson sales expert public speaker

Episode 6 – Nicky Pattinson

Nicky Pattinson – Leading Sales Authority & Public Speaker. Making Conversations about Personality Count. Nicky Pattinson speaks the Truth in all she does! A northern lass who traded on the markets at the beginning of her career, similarly to your host. Now, Nicky has a best-selling book “Email: Don’t Get Deleted” and her own YouTube channel NICKYPTV.

Buckso Dhillon Wooley

Episode 7 – Buckso Dhillon-Wooley

Buckso Dhillon-Wooley – Actress, Speaker & Business Coach. Making Conversations about Self-Belief Count. A true diamond, Buckso is very much aligned with herself and the many facets of her own personality.
As an actor, speaker and coach her mission in life is to help people connect with their higher self.
Being aligned with yourself on a spiritual, physical and emotional level allows you to shine brighter in everything you touch.
Buckso Dillon-Whooley is a well known Actress, who has starred in Disney’s recent remake of Aladdin and is a long-standing actor on Coronation Street with appearances on many UK TV shows.

James Daniel Copywriter

Episode 8 – James Daniel

James Daniel – Copywriter
Making Conversations about Copywriting Count
Joining us in this episode is copywriter James Daniel.
He describes himself as ‘That old guy who writes copy – you know, the beardy one with glasses.’
We should point out there could be other old guys with beards and glasses out there!
It’s easy to like James’ style of writing because he’s a conversationalist who realizes that people don’t speak geek or tech.

Henny Maltby Digital marketing agency

Episode 9 – Henny Maltby

Henny Maltby – Digital Marketing Agency, Pink Elephant Media. Making Conversations about Digital Marketing Count. When the Pandemic hit in early 2020, Henny Maltby turned to her husband as they both realised their business was going to change forever. Offering online marketing to large corporate businesses who cut budgets left a hole to fill. By opening the conversation up with local businesses, it was obvious what the next chapter would be for them at Pink Elephant Media…

Kim Walsh Phillips

Episode 10 – Kim Walsh Phillips

Kim Walsh Phillips owns Powerful Professionals, a business that helps empower entrepreneurs to turn clicks into cash and identifying the superpowers in others so they can fly high. Kim is an expert in social selling strategy.

Amelia Thorpe Wellbeing coach

Episode 11 – Amelia Thorpe

Amelia Thorpe – Mental Health Wellbeing Coach. Making Conversations about Mental Wealth Count. Meet Amelia Thorpe, founder of Wellbeing 360, who talks to Wendy about how important it is to give equal priority to our mental and physical health. Listening to Amelia’s story will bring a beacon of hope that we can all take charge of our own conversations which will give us back the control that slips sometimes when times are tough. Amelia is a wellbeing counsellor.

John Attridge capacity business

Episode 12 – John Attridge

John Attridge – Guiding Businesses to Reach their Full Potential by Tapping into Spare Capacity

Making Conversations about Capacity Count. John Attridge, owner of BBX turns spare capacity into value for many businesses. When you listen to John you just know there is a bigger story to this guy as his accent gives it away!
John has successfully built a business network and community to help people fill spare capacity and exchange services. It is a brilliant concept and if you’ve not come across it before yet in touch with me and I’ll tell you more. Using the BBX community helped my own business through the lockdown and has provided such a lot of support and new relationships.

Clara Wilcox return to work coaching for parents

Episode 13 – Clara Wilcox

Clara Wilcox runs The Balance Collective, Specialising in Return to Work Coaching for Parents. Making Conversations about Returning to Work Count! This is a conversation that every Mum will resonate with, juggling home and work is not simply a balancing act but a superpower!

Clara recognized through her own personal journey that the right support for Mum’s returning to work was only available from the employer’s point of view. This causes a biased approach and is not always helpful in an emotive decision-making process.

dr ivan misner bni networking

Episode 14 – Dr Ivan Misner

In this episode, Ivan and Wendy explore how conversation is the foundation of all growth and learning. How times have changed, looking back and also predicting our future generations experiences, yet communication will still be the underpin even it how that looks has changed.

Janine Coombes marketing coach

Episode 15 – Janine Coombes

Google has recognised this lady as the #1 marketing coach and her video series mixes humour with key messages, it is the lovely Janine Coombes. Janine is a marketing coach for personal brands.
In this episode, Janine and Wendy share how using the right language influences the conversations we have and how it affects our results.

Lizzie Butler presentations coach

Episode 16 – Lizzie Butler

Making conversations about presentations count! Delighted to introduce Lizzie Butler, owner of LB Communications, who met Wendy at a local online networking event and immediately hit it off. Lizzie helps you to grow your business through personal development training and how to achieve brilliant communication.

Jem hills inspirational speaker

Episode 17 – Jem Hills

Making conversations about Bullying count. Jem Hills is an inspirational speaker, trainer & performance coach.
Talking to Wendy in this episode is ex-marine Jem Hills who you might find it hard to believe was affected by bullying and a lack of confidence. As a release Jem discovered Northern dancing and practiced as a bedroom activity that later led to an accidental release of freestyle dancing at a competition. The dancing-built resilience and the foundations for the training to complete the Mud Run and onto his Elite Special Forces career.

Peter howard graphic design

Episode 18 – Peter Howard

Peter Howard runs a design studio that is ranked in the top 100 in the country and was responsible for the WAG brand. Having known Peter and his team for many years, Wendy has heard lots of his stories but knew there would be one she had not heard before.

Taz Thornton & Asha Clearwater business coaches

Episode 19 – Taz Thornton & Asha Clearwater

Making conversations about partnerships count. In a Making Conversations Count first, we are joined by two dynamic guests in this episode. Both Taz & Asha provide business coach services in different areas. Joining Wendy chatting about all the elements that make up a great debate. You are not going to want to miss the observations with Taz Thornton and Asha Clearwater around questioning, opinions, debate and discernment that makes for wonderful colourful conversations.

Vicki Carroll O'Neill

Episode 20 – Vicki Carroll (formerly O’Neill)

Vicki works with entrepreneurs, small business owners and executive leaders who are stuck in their business and need someone as a partner to coach them to their next level of success. Vicki offers growth marketing consultant advice, strategy plans & also organises in-house marketing teams.

heidi medina business coach

Episode 21 – Heidi Medina

This episode contains one of our most important conversations, so we’re definitely going to make it count!
Wendy Harris brings Heidi Medina into the conversation today, who opens up the conversation about abuse she has encountered.
She’s a Linkedin expert and business coach who is the exact opposite of the classic ‘my way or the highway’.
Whether you meet Heidi online or in person she is the same.

Niraj Kapur online sales coach

Episode 22 – Niraj Kapur

In this episode, Wendy is joined by Online Sales Coach Niraj Kapur from “Everybody works in Sales” a business that helps companies with their sales processes.

Steve Judge paralympian motivational speaking

Episode 23 – Steve Judge

A life-changing accident that almost claimed a life but actually birthed a mindset shift.  Making conversations about speaking count!

Imagine losing your limbs in an accident.

That’s a real human test.

Most people would fall into one of two camps.

Feel the loss, and struggle to overcome it, before essentially accepting your ‘job lot’ and just becoming a bit angry.

Many would. And they’d be forgiven.

Then there are others, who would not let it defeat them, or define them.

Steve Judge is definitely in the latter of the two camps.

Nikolas Venios the ideas agency

Episode 24 – Nik Venios

We reflect on how this business man helped his poorly mother solve a household challenge which led to a career of making conversations about ideas and innovation count. We will all eventually lose our parents. Sadly, it’s a part of life. Not many of us have to suffer that loss at the tender age of just six. We couldn’t think of a nicer guy to help us with our goal of making conversations about ideas count. Truly, if anyone can hold a conversation about ideas, it’s Nik Venios of the Ideas Agency. Did you know that NASA has a genius test? During this episode, you’ll find out all about this, and the fascinating stats surrounding it.

Jonny cooper hates marketing

Episode 25 – Jonny Cooper

Most business owners hate marketing. That’s probably because they don’t understand it. Someone who does get marketing is Jonny Cooper, and even he can’t stand it! In fact, he despises it so much, he built a business around it. Welcome to Jonny Hates Marketing! This week we’re making conversations about messaging count. Messaging is so important to get correct. Your entire marketing voice depends on it. That’s why you need to listen very carefully to Jonny Cooper.

Wendy Harris telephone trainer how to sell over the phone

Episode 26 – Wendy Harris

Wendy Harris is an expert telemarketer, who has years worth of experience in cold-calling and doing it right. Now a podcast host, Wendy shares her story and how she became an advocate for making conversations count!

Will Polston Make it happen

Episode 27 – Will Polston

Making conversations about wealth….and Clubhouse….count! Paying it forward. Acting from a position of generosity and giving within the law of reciprocity. We’re talking to Will Polston.

Ray Blakney Live Lingua

Episode 28 – Ray Blakney

Making conversations about language count… Ray Blakney is the CEO And founder of online language school Live Lingua. Can you speak another language other than your native tongue? Wendy admitted to the “Making Conversations Count” team that she doesn’t, and we can’t help but feel she’s definitely not alone.

Many Ward write my book cuddle monster

Episode 29 – Mandy Ward

Mandy Ward is a book mentor, helping people to write their own books under the company ‘Write my book’. Mandy is also an author herself, including the popular children’s book ‘The Cuddle Monster’.

Sarah Townsend copywriter survival skills for freelancers

Episode 30 – Sarah Townsend

Sarah Townsend is a freelance copywriter and best-selling author of the book ‘survival skills for freelancers’. In this episode, we discuss the importance of conversations in the freelance world, and how things can lead to many opportunities…

Paul Furlong visual branding advertiser videographer

Episode 31 – Paul Furlong

Paul Furlong is part of Opus Media, producing TV advertising, videos, and photographs for businesses. He knows a thing or two about visual branding, and is considered a advertising guru!

Masami Sato founder B1G1

Episode 32 – Masami Sato

Masami Sato set up the B1G1 initiative. Helping businesses to do good by giving back. When was the last time you gave, freely Not for tax reasons. And not because you felt awkward at a raffle. We could all always do more.

Ann Hobbs Forward thinking publishing

Episode 33 – Ann Hobbs

Ann Hobbs helps people to self-publish their books with Forward Thinking Publishing. She is also a coach and author of her book ‘Kick ass your life’, helping people to push through adversity.

Kim-Adele Platts Career development coach

Episode 34 – Kim-Adele Platts

Kim-Adele Platts, Career Development Coach. Making Conversations about Leadership Count! If you don’t believe in yourself how do you expect others to? This was a question and topic that surfaced during this powerful and insightful conversation with Kim-Adele Platts.

Marina Hauer branding specialist for coaches

Episode 35 – Marina Hauer

Marina Hauer is a branding specialist for independent coaches. Are you using three different brand ‘voices’ in your marketing efforts? We’re making conversations about branding count!

David Smith MBE paralympian

Episode 36 – David Smith

David Smith MBE is a Paralympian in the sport Boccia. Do you know what Boccia is? David tells you in this episode all about the most inclusive Paralympian sport that helps people with their independence.

Graham Nash accountant

Episode 37 – Graham Nash

Graham Nash, BusinessWise Accountants, has worked in many fields over the years and the one common denominator has been helping business turnaround.

Ian Genius sales coach

Episode 38 – Ian Genius

Ian Genius is the sales coach to help you gain confidence in sales. His Ingenious technique helps clients see the value of your best package to COMMAND a higher price.

Jennie Erikson voice over artist

Episode 39 – Jennie Eriksen

Jennie Eriksen is a voice over artist, her company name is Lovely Voice. She helps her intended listener to learn by being able to bring characters to life.

Stella Da Silva employability trainer

Episode 40 – Stella Da Silva

Stella Da Silva talks about vocations in this episode, as a specialist employability trainer she shares her insider knowledge.
What skills do you need to be employable?

Hypnotist Jonathan Chase

Episode 41 – Jonathan Chase

Look into my eyes! You will feel very sleepy! You guessed it, we’re having one of our many conversations that count with hypnosis star Jonathan Chase.

Brynne Tillman social sales link

Episode 42 – Brynne Tillman

Brynne Tillman is a social selling expert. Her company ‘Social Sales Link’ teaches the importance of connection for selling on LinkedIn and other platforms.

Ruth Driscoll

Episode 43 – Ruth Driscoll

Ruth Driscoll supports people through toxic relationships. Her company the ‘life liberator’ takes her personal experiences to help others.

Rob Begg mindset coach

Episode 44 – Rob Begg

Rob Begg is a results based mindset coach to business leaders & teams. In this episode, he talks about your ego and self-limiting beliefs many of us hold.

Dan Knowlton video advertising

Episode 45 – Dan Knowlton

Dan Knowlton and his brother Lloyd run Knowlton – a social media and video advertising company who create unique, funny content to stop the scroll.

Sudhir Kumar

Episode 46 – Sudhir Kumar

Sudhir Kumar is an expert in social selling to grow your business, he’s written a book ‘Being Human: Marketing & Social Selling in a Digital World’.

Episode 47 – Ann Page

Ann Page is a lawyer who helps other lawyers with her courses. She teaches valuable business skills and teaches the importance of avoiding jargon.

Joe Chatham networking

Episode 48 – Joe Chatham

Joe Chatham set up USA 500. It’s an exclusive member-based organization focusing on sharing his expertise in marketing relationships and networking.

Larry Long Jnr

Episode 49 – Larry Long Jnr

Larry Long Jnr is a sales coach that helps give people, teams, and organizations the motivation to go from good to great.

pete cann laughter man

Episode 50 – Pete Cann

Larry Long Jnr is a sales coach that helps give people, teams, and organizations the motivation to go from good to great.

Hear what people are saying about the show

I love this podcast. The guests you have on all bring something new to the conversation and definitely thought-provoking.

Sometimes this means I change something I do, or something I would say, and other times it’s a real opportunity for reflection.

Thanks for sharing your guests with us Wendy, the podcasts are brilliant.

Paula Senior

I always enjoy listening to Wendy’s Making Conversations Count podcast and admire her talent for drawing out people’s stories and getting to the heart of things for finding out what makes them tick.

We all have pivotal moments and Wendy manages to find the right parts, showcasing the reasons why someone is who they are.

It’s those details that we connect to and come to more understanding of why people do what they do.

Heidi Medina

Love this podcast series. It’s a great idea to have a theme of ‘pivotal conversations’ and the variety of guests from massively different backgrounds keeps it fresh and interesting.

Wendy is a natural host and makes people feel at ease to share their stories.

Andrew Deighton

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