Episode 51 - Ros Conkie

Are You Engineering Your Marketing Or Just Wasting Money On It? How to figure out your marketing so it works (and why it might not be!)

Ros Conkie, Marketing Academy

Making Conversations about Marketing Engineering Count!

Ros Conkie photo

“Your marketing needs to reduce the perceived risk at every stage of their buying decision…’ –

Ros Conkie, 

Making Conversations Count,

October 2021.

 

Marketing strategies are always changing, and new distracting tools are always surfacing to distract us!

With marketing always evolving it’s important to always revisit your own marketing strategies and tactics to match your marketing goals.

Too many of us, when we think of marketing tactics, we’re thinking of old marketing. Tired marketing.

Marketing dating back years.

And if that’s you, maybe it’s time for an update on your own marketing plan.

So, now we know that your marketing could possibly do with a fresh ‘lick of paint’, what will you do about it?

You jump on the phone and call up your marketing team of course! Right? Right?? Well, maybe.

But that’s not what we’re doing here on this episode of “Making Conversations Count.”

What we’re doing here today is talking to Ros Conkie about how to investigate your marketing so you know if it can produce results or not.

We all want more ROI (return on investment) in every part of our marketing.

And Ros will walk us through that process in this episode.

If you do the marketing, or even if a marketing team does it for you, it’s important to have your plan in order!

You need to know exactly what marketing is being done.

How much it costs.

How it contributes towards the growth of your business!

Wendy’s spoken before on “Making Conversations Count” about marketing strategy with many guests, in particular the master of marketing, Dan Knowlton!

Wendy absolutely loved that episode because she had an open and frank discussion about how Knowlton approach marketing strategy and where business owners go wrong with their marketing. You definitely need to listen to that one with Dan Knowlton.

But for this episode we’re not talking about approaching a new marketing strategy.

Instead, we’re talking about how to analyse your own marketing!

You’ve likely already got some marketing channels in place: maybe you’re on social media or you have an email list?

But do you know how effective it actually is; are you wasting money getting involved in these marketing channels?

Or are they worth your while?

This is exactly what this episode of “Making Conversations Count” with Ros Conkie will help you figure out!

Listen to other episodes on your favourite platform…

Full Episode Transcript

INTERVIEW TRANSCRIPT 

Making Conversations Count – Episode Fifty-One

 

HOW TO CONTINUE MAKING CONVERSATIONS COUNT…

We don’t want the conversation to stop there!

All of our listeners are important to us, so we would love it if you can connect with Wendy on LinkedIn and send her a message with your favourite episode!

BROWSE ALL EPISODES

paula senior YMCA

Episode 1 – Paula Senior

In our first episode, we speak to Paula Senior from the YMCA. Paula is a fund-raising officer and is currently preparing for the annual Sleepout to raise much needed funds for the night shelter, how covid has stretched them to the limits and how they have risen above the challenges faced by the homeless.

Nat schooler

Episode 2 – Nat Schooler

Can one conversation really influence where you are driven? Nat Schooler

Influence marketeer Nat Schooler joins Wendy as they chat about how important it is to produce strategic content online. Nat spends his time podcasting, writing, and driving across foreign continents for fun. However, their conversation quickly turns to the importance of building relationships with the people you want to work with. Nat places trust as the highest asset everyone should nurture.

Azam Mamujee M Cubed Tax specialist

Episode 3 – Azam Mamujee

In this episode, Wendy is joined by Managing Partner, Azam Mamujee a tax specialist with a voice of velvet.

Azam agrees that conversations count however he explains how numbers can tell a much more powerful story. He has a catchphrase “Give Azam the facts, I’ll save you the Tax”.

Jenny Procter Marketing for introverts bondfield

Episode 4 – Jenny Procter

Jenny Procter – Bondfield Marketing

Making Conversations about Marketing for Introverts Count

Let us introduce you to Jenny Procter, a marketing consultant and self-proclaimed introvert.

Jenny writes PR and communications for B2B clients and has her own podcast show, and she discusses issues around running her own business as an entrepreneur.

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Episode 5 – Andrew Deighton

Andrew Deighton – Team Coaching. Making Conversations about Teams Count. We are joined by Andrew Deighton today, who helps build and develop high-performing teams through strategy and processes in today’s remote working world.

Wendy has worked with Andrew in a second business through mentoring and knows firsthand how his advice relates to many aspects of running a business.

Nicky Pattinson sales expert public speaker

Episode 6 – Nicky Pattinson

Nicky Pattinson – Leading Sales Authority & Public Speaker. Making Conversations about Personality Count. Nicky Pattinson speaks the Truth in all she does! A northern lass who traded on the markets at the beginning of her career, similarly to your host. Now, Nicky has a best-selling book “Email: Don’t Get Deleted” and her own YouTube channel NICKYPTV.

Buckso Dhillon Wooley

Episode 7 – Buckso Dhillon-Wooley

Buckso Dhillon-Wooley – Actress, Speaker & Business Coach. Making Conversations about Self-Belief Count. A true diamond, Buckso is very much aligned with herself and the many facets of her own personality.
As an actor, speaker and coach her mission in life is to help people connect with their higher self.
Being aligned with yourself on a spiritual, physical and emotional level allows you to shine brighter in everything you touch.
Buckso Dillon-Whooley is a well known Actress, who has starred in Disney’s recent remake of Aladdin and is a long-standing actor on Coronation Street with appearances on many UK TV shows.

James Daniel Copywriter

Episode 8 – James Daniel

James Daniel – Copywriter
Making Conversations about Copywriting Count
Joining us in this episode is copywriter James Daniel.
He describes himself as ‘That old guy who writes copy – you know, the beardy one with glasses.’
We should point out there could be other old guys with beards and glasses out there!
It’s easy to like James’ style of writing because he’s a conversationalist who realizes that people don’t speak geek or tech.

Henny Maltby Digital marketing agency

Episode 9 – Henny Maltby

Henny Maltby – Digital Marketing Agency, Pink Elephant Media. Making Conversations about Digital Marketing Count. When the Pandemic hit in early 2020, Henny Maltby turned to her husband as they both realised their business was going to change forever. Offering online marketing to large corporate businesses who cut budgets left a hole to fill. By opening the conversation up with local businesses, it was obvious what the next chapter would be for them at Pink Elephant Media…

Kim Walsh Phillips

Episode 10 – Kim Walsh Phillips

Kim Walsh Phillips owns Powerful Professionals, a business that helps empower entrepreneurs to turn clicks into cash and identifying the superpowers in others so they can fly high. Kim is an expert in social selling strategy.

Amelia Thorpe Wellbeing coach

Episode 11 – Amelia Thorpe

Amelia Thorpe – Mental Health Wellbeing Coach. Making Conversations about Mental Wealth Count. Meet Amelia Thorpe, founder of Wellbeing 360, who talks to Wendy about how important it is to give equal priority to our mental and physical health. Listening to Amelia’s story will bring a beacon of hope that we can all take charge of our own conversations which will give us back the control that slips sometimes when times are tough. Amelia is a wellbeing counsellor.

John Attridge capacity business

Episode 12 – John Attridge

John Attridge – Guiding Businesses to Reach their Full Potential by Tapping into Spare Capacity

Making Conversations about Capacity Count. John Attridge, owner of BBX turns spare capacity into value for many businesses. When you listen to John you just know there is a bigger story to this guy as his accent gives it away!
John has successfully built a business network and community to help people fill spare capacity and exchange services. It is a brilliant concept and if you’ve not come across it before yet in touch with me and I’ll tell you more. Using the BBX community helped my own business through the lockdown and has provided such a lot of support and new relationships.

Clara Wilcox return to work coaching for parents

Episode 13 – Clara Wilcox

Clara Wilcox runs The Balance Collective, Specialising in Return to Work Coaching for Parents. Making Conversations about Returning to Work Count! This is a conversation that every Mum will resonate with, juggling home and work is not simply a balancing act but a superpower!

Clara recognized through her own personal journey that the right support for Mum’s returning to work was only available from the employer’s point of view. This causes a biased approach and is not always helpful in an emotive decision-making process.

dr ivan misner bni networking

Episode 14 – Dr Ivan Misner

In this episode, Ivan and Wendy explore how conversation is the foundation of all growth and learning. How times have changed, looking back and also predicting our future generations experiences, yet communication will still be the underpin even it how that looks has changed.

Janine Coombes marketing coach

Episode 15 – Janine Coombes

Google has recognised this lady as the #1 marketing coach and her video series mixes humour with key messages, it is the lovely Janine Coombes. Janine is a marketing coach for personal brands.
In this episode, Janine and Wendy share how using the right language influences the conversations we have and how it affects our results.

Lizzie Butler presentations coach

Episode 16 – Lizzie Butler

Making conversations about presentations count! Delighted to introduce Lizzie Butler, owner of LB Communications, who met Wendy at a local online networking event and immediately hit it off. Lizzie helps you to grow your business through personal development training and how to achieve brilliant communication.

Jem hills inspirational speaker

Episode 17 – Jem Hills

Making conversations about Bullying count. Jem Hills is an inspirational speaker, trainer & performance coach.
Talking to Wendy in this episode is ex-marine Jem Hills who you might find it hard to believe was affected by bullying and a lack of confidence. As a release Jem discovered Northern dancing and practiced as a bedroom activity that later led to an accidental release of freestyle dancing at a competition. The dancing-built resilience and the foundations for the training to complete the Mud Run and onto his Elite Special Forces career.

Peter howard graphic design

Episode 18 – Peter Howard

Peter Howard runs a design studio that is ranked in the top 100 in the country and was responsible for the WAG brand. Having known Peter and his team for many years, Wendy has heard lots of his stories but knew there would be one she had not heard before.

Taz Thornton & Asha Clearwater business coaches

Episode 19 – Taz Thornton & Asha Clearwater

Making conversations about partnerships count. In a Making Conversations Count first, we are joined by two dynamic guests in this episode. Both Taz & Asha provide business coach services in different areas. Joining Wendy chatting about all the elements that make up a great debate. You are not going to want to miss the observations with Taz Thornton and Asha Clearwater around questioning, opinions, debate and discernment that makes for wonderful colourful conversations.

Vicki Carroll O'Neill

Episode 20 – Vicki Carroll (formerly O’Neill)

Vicki works with entrepreneurs, small business owners and executive leaders who are stuck in their business and need someone as a partner to coach them to their next level of success. Vicki offers growth marketing consultant advice, strategy plans & also organises in-house marketing teams.

heidi medina business coach

Episode 21 – Heidi Medina

This episode contains one of our most important conversations, so we’re definitely going to make it count!
Wendy Harris brings Heidi Medina into the conversation today, who opens up the conversation about abuse she has encountered.
She’s a Linkedin expert and business coach who is the exact opposite of the classic ‘my way or the highway’.
Whether you meet Heidi online or in person she is the same.

Niraj Kapur online sales coach

Episode 22 – Niraj Kapur

In this episode, Wendy is joined by Online Sales Coach Niraj Kapur from “Everybody works in Sales” a business that helps companies with their sales processes.

Steve Judge paralympian motivational speaking

Episode 23 – Steve Judge

A life-changing accident that almost claimed a life but actually birthed a mindset shift.  Making conversations about speaking count!

Imagine losing your limbs in an accident.

That’s a real human test.

Most people would fall into one of two camps.

Feel the loss, and struggle to overcome it, before essentially accepting your ‘job lot’ and just becoming a bit angry.

Many would. And they’d be forgiven.

Then there are others, who would not let it defeat them, or define them.

Steve Judge is definitely in the latter of the two camps.

Nikolas Venios the ideas agency

Episode 24 – Nik Venios

We reflect on how this business man helped his poorly mother solve a household challenge which led to a career of making conversations about ideas and innovation count. We will all eventually lose our parents. Sadly, it’s a part of life. Not many of us have to suffer that loss at the tender age of just six. We couldn’t think of a nicer guy to help us with our goal of making conversations about ideas count. Truly, if anyone can hold a conversation about ideas, it’s Nik Venios of the Ideas Agency. Did you know that NASA has a genius test? During this episode, you’ll find out all about this, and the fascinating stats surrounding it.

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Episode 25 – Jonny Cooper

Most business owners hate marketing. That’s probably because they don’t understand it. Someone who does get marketing is Jonny Cooper, and even he can’t stand it! In fact, he despises it so much, he built a business around it. Welcome to Jonny Hates Marketing! This week we’re making conversations about messaging count. Messaging is so important to get correct. Your entire marketing voice depends on it. That’s why you need to listen very carefully to Jonny Cooper.

Wendy Harris telephone trainer how to sell over the phone

Episode 26 – Wendy Harris

Wendy Harris is an expert telemarketer, who has years worth of experience in cold-calling and doing it right. Now a podcast host, Wendy shares her story and how she became an advocate for making conversations count!

Will Polston Make it happen

Episode 27 – Will Polston

Making conversations about wealth….and Clubhouse….count! Paying it forward. Acting from a position of generosity and giving within the law of reciprocity. We’re talking to Will Polston.

Ray Blakney Live Lingua

Episode 28 – Ray Blakney

Making conversations about language count… Ray Blakney is the CEO And founder of online language school Live Lingua. Can you speak another language other than your native tongue? Wendy admitted to the “Making Conversations Count” team that she doesn’t, and we can’t help but feel she’s definitely not alone.

Many Ward write my book cuddle monster

Episode 29 – Mandy Ward

Mandy Ward is a book mentor, helping people to write their own books under the company ‘Write my book’. Mandy is also an author herself, including the popular children’s book ‘The Cuddle Monster’.

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Episode 30 – Sarah Townsend

Sarah Townsend is a freelance copywriter and best-selling author of the book ‘survival skills for freelancers’. In this episode, we discuss the importance of conversations in the freelance world, and how things can lead to many opportunities…

Paul Furlong visual branding advertiser videographer

Episode 31 – Paul Furlong

Paul Furlong is part of Opus Media, producing TV advertising, videos, and photographs for businesses. He knows a thing or two about visual branding, and is considered a advertising guru!

Masami Sato founder B1G1

Episode 32 – Masami Sato

Masami Sato set up the B1G1 initiative. Helping businesses to do good by giving back. When was the last time you gave, freely Not for tax reasons. And not because you felt awkward at a raffle. We could all always do more.

Ann Hobbs Forward thinking publishing

Episode 33 – Ann Hobbs

Ann Hobbs helps people to self-publish their books with Forward Thinking Publishing. She is also a coach and author of her book ‘Kick ass your life’, helping people to push through adversity.

Kim-Adele Platts Career development coach

Episode 34 – Kim-Adele Platts

Kim-Adele Platts, Career Development Coach. Making Conversations about Leadership Count! If you don’t believe in yourself how do you expect others to? This was a question and topic that surfaced during this powerful and insightful conversation with Kim-Adele Platts.

Marina Hauer branding specialist for coaches

Episode 35 – Marina Hauer

Marina Hauer is a branding specialist for independent coaches. Are you using three different brand ‘voices’ in your marketing efforts? We’re making conversations about branding count!

David Smith MBE paralympian

Episode 36 – David Smith

David Smith MBE is a Paralympian in the sport Boccia. Do you know what Boccia is? David tells you in this episode all about the most inclusive Paralympian sport that helps people with their independence.

Graham Nash accountant

Episode 37 – Graham Nash

Graham Nash, BusinessWise Accountants, has worked in many fields over the years and the one common denominator has been helping business turnaround.

Ian Genius sales coach

Episode 38 – Ian Genius

Ian Genius is the sales coach to help you gain confidence in sales. His Ingenious technique helps clients see the value of your best package to COMMAND a higher price.

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Episode 39 – Jennie Eriksen

Jennie Eriksen is a voice over artist, her company name is Lovely Voice. She helps her intended listener to learn by being able to bring characters to life.

Stella Da Silva employability trainer

Episode 40 – Stella Da Silva

Stella Da Silva talks about vocations in this episode, as a specialist employability trainer she shares her insider knowledge.
What skills do you need to be employable?

Hypnotist Jonathan Chase

Episode 41 – Jonathan Chase

Look into my eyes! You will feel very sleepy! You guessed it, we’re having one of our many conversations that count with hypnosis star Jonathan Chase.

Brynne Tillman social sales link

Episode 42 – Brynne Tillman

Brynne Tillman is a social selling expert. Her company ‘Social Sales Link’ teaches the importance of connection for selling on LinkedIn and other platforms.

Ruth Driscoll

Episode 43 – Ruth Driscoll

Ruth Driscoll supports people through toxic relationships. Her company the ‘life liberator’ takes her personal experiences to help others.

Rob Begg mindset coach

Episode 44 – Rob Begg

Rob Begg is a results based mindset coach to business leaders & teams. In this episode, he talks about your ego and self-limiting beliefs many of us hold.

Dan Knowlton video advertising

Episode 45 – Dan Knowlton

Dan Knowlton and his brother Lloyd run Knowlton – a social media and video advertising company who create unique, funny content to stop the scroll.

Sudhir Kumar

Episode 46 – Sudhir Kumar

Sudhir Kumar is an expert in social selling to grow your business, he’s written a book ‘Being Human: Marketing & Social Selling in a Digital World’.

Episode 47 – Ann Page

Ann Page is a lawyer who helps other lawyers with her courses. She teaches valuable business skills and teaches the importance of avoiding jargon.

Joe Chatham networking

Episode 48 – Joe Chatham

Joe Chatham set up USA 500. It’s an exclusive member-based organization focusing on sharing his expertise in marketing relationships and networking.

Larry Long Jnr

Episode 49 – Larry Long Jnr

Larry Long Jnr is a sales coach that helps give people, teams, and organizations the motivation to go from good to great.

pete cann laughter man

Episode 50 – Pete Cann

Larry Long Jnr is a sales coach that helps give people, teams, and organizations the motivation to go from good to great.

Hear what people are saying about the show

I love this podcast. The guests you have on all bring something new to the conversation and definitely thought-provoking.

Sometimes this means I change something I do, or something I would say, and other times it’s a real opportunity for reflection.

Thanks for sharing your guests with us Wendy, the podcasts are brilliant.

Paula Senior

I always enjoy listening to Wendy’s Making Conversations Count podcast and admire her talent for drawing out people’s stories and getting to the heart of things for finding out what makes them tick.

We all have pivotal moments and Wendy manages to find the right parts, showcasing the reasons why someone is who they are.

It’s those details that we connect to and come to more understanding of why people do what they do.

Heidi Medina

Love this podcast series. It’s a great idea to have a theme of ‘pivotal conversations’ and the variety of guests from massively different backgrounds keeps it fresh and interesting.

Wendy is a natural host and makes people feel at ease to share their stories.

Andrew Deighton

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