Episode 51 - Ros ConkieAre You Engineering Your Marketing Or Just Wasting Money On It? How to figure out your marketing so it works (and why it might not be!)
Ros Conkie, Marketing Academy
Making Conversations about Marketing Engineering Count!
“Your marketing needs to reduce the perceived risk at every stage of their buying decision…’ –
Making Conversations Count,
Marketing strategies are always changing, and new distracting tools are always surfacing to distract us!
With marketing always evolving it’s important to always revisit your own marketing strategies and tactics to match your marketing goals.
Too many of us, when we think of marketing tactics, we’re thinking of old marketing. Tired marketing.
Marketing dating back years.
And if that’s you, maybe it’s time for an update on your own marketing plan.
So, now we know that your marketing could possibly do with a fresh ‘lick of paint’, what will you do about it?
You jump on the phone and call up your marketing team of course! Right? Right?? Well, maybe.
But that’s not what we’re doing here on this episode of “Making Conversations Count.”
What we’re doing here today is talking to Ros Conkie about how to investigate your marketing so you know if it can produce results or not.
We all want more ROI (return on investment) in every part of our marketing.
And Ros will walk us through that process in this episode.
If you do the marketing, or even if a marketing team does it for you, it’s important to have your plan in order!
You need to know exactly what marketing is being done.
How much it costs.
How it contributes towards the growth of your business!
Wendy’s spoken before on “Making Conversations Count” about marketing strategy with many guests, in particular the master of marketing, Dan Knowlton!
Wendy absolutely loved that episode because she had an open and frank discussion about how Knowlton approach marketing strategy and where business owners go wrong with their marketing. You definitely need to listen to that one with Dan Knowlton.
But for this episode we’re not talking about approaching a new marketing strategy.
Instead, we’re talking about how to analyse your own marketing!
You’ve likely already got some marketing channels in place: maybe you’re on social media or you have an email list?
But do you know how effective it actually is; are you wasting money getting involved in these marketing channels?
Or are they worth your while?
This is exactly what this episode of “Making Conversations Count” with Ros Conkie will help you figure out!
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Full Episode Transcript
Making Conversations Count – Episode Fifty-One
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