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Sales process mastery and approaching your outbound correctly

Welcome back to another episode of “Making Conversations Count” and in this episode, host Wendy Harris is going solo, bringing you a masterclass in sales process!

We’re going to learn the importance of having a strategy and approach, and how it can significantly impact your sales.

Tools for managing your sales process

Wendy runs through the various different tools and platforms for the many tasks involved within the sales process.

She talks about content purposing for things like LinkedIn and your email list, and explains how an effective follow-up process requires a database or sales system.

CRM system – yes or no?

And what about CRM systems?

Wendy talks us through the many options available, including HubSpot, Zoho, and Salesforce and shares which one she feels could be beneficial to your own business. 

So, if you’re looking to make your conversations around the sales process count, join us for this enlightening episode.

We’ll uncover valuable insights and strategies that will enhance your sales success. 

“A simple sheet can be everything that you need it to be because you can add columns, you can data sort, you can even add First Contact, Last Contact, 

Next Contact columns and sort them to see how long it takes from First Contact to a sale and sort things by results. …” 

Wendy Harris, Making Conversations Count – September 2023 

 


Understanding the sales process

We unravel the multifaceted nature of the sales process. 

We discuss the subtle nuances of inbound and outbound approaches, shedding light on the various books that have shaped the art of sales. 

By offering a comprehensive overview, we aim to highlight the importance of understanding the intricacies of the sales process and its positive impact on achieving sales goals.


The power of conversations

 

Conversations are at the heart of successful sales. 

At Making Conversations Count Ltd we emphasise the significance of meaningful engagement with clients and prospects. 

Drawing from experiences of industry experts, we shed light on how impactful conversations can drive sales growth and foster long-term relationships. 

Discover how conversations can transform sales interactions into opportunities for connection and mutual benefit.


The unique perspective

 

We celebrate the diversity of perspectives in the sales realm. 

Each individual brings a unique approach to the table, offering valuable insights into the art of selling. 

Through expert guests and our own experiences, we share thought-provoking perspectives that challenge traditional notions of sales and encourage listeners to explore their personal take on the sales process.

 

 


Making Conversations Count as part of your wider sales process

 

In the final section, we emphasise the importance of making conversations count when planning your sales calls. 

And Wendy recommends some books that will help with this!

We always like to provide listeners with actionable tips and strategies to implement in their own sales efforts. 

By focusing on the features and benefits discussed throughout the episode, you can transform your sales conversations and achieve remarkable results!


Why should I listen, Wendywoo?

By exploring the power of conversations, the integration of tools, and the effectiveness of tailored approaches to individual clients, we aim to equip listeners with the knowledge and insights necessary for sales success. 

Don’t miss the opportunity to discover the art of sales process and learn how to make conversations count. 

Listen in now to learn Wendy’s secrets of effective sales strategies and achieve remarkable results.

Timestamped summary of topics

00:02:30 Nimble is great for social platforms. CRMs vary in features and usage. 
00:04:15 Segment data to measure marketing results effectively.
00:07:27 Use apps to schedule and track tasks.
00:10:38 Clever way to align communication, reach audience.
00:13:55 Long-term success takes time, client referrals matter.
00:17:39 Invest in what works for your goals.
00:20:55 Sales podcast guest explains game-changing sales approach.
00:27:27 Overcoming introversion and self-promotion awkwardness.
00:31:57 Marcus Sheridan’s AI expertise and insights are invaluable. Let’s have conversations around this.
00:34:17 Sales process: Repeatable steps to convert leads.

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